The way you provide feedback has the potential to strengthen (or destroy) creative concepts and your agency relationship. Approach giving feedback in three ways:Read More
Great creative is a delicate balance between freedom and control. Most marketers give too much freedom on the strategy and then want to control the creative execution. It should be the reverse. You want to control the strategy and give freedom to the creative team for the execution.
The best[...]Read More
We’re surrounded by beautiful creative, created by talented agencies, so it’s not surprising that many marketers believe it’s easy for agencies to create great work. Just hire an agency, tell them a bit about your brand, tell them what you want, sit back, and wait for the magic.
If that’s your[...]Read More
Last week at INBOUND, HubSpot took the stage and used the conference as an opportunity to release their new product updates — many of which did not disappoint. They included things like Facebook Messenger integrations, a new app marketplace, and even machine-powered automation through their[...]Read More
It's Inbound time again.
Each September, we make our annual pilgrimage to Boston for Hubspot's annual conference. We eat, we drink, we attend sessions until our brains are ready to explode; all with the goal of improving the work we do for our clients.
If you couldn't come, here are some of the[...]Read More
Every quarter, our team takes a morning to spend time talking about the past, present, and future of A Brave New. It's a way for us to unplug and think about the company we're building together.Read More
Over the last eight weeks I’ve participated in Hubspot’s Pipeline Generation Bootcamp led by Hubspot employee #6, Dan Tyre. To be honest, it’s been a bit of a struggle for me trying to juggle an hour of homework every day in the midst of running an agency, doing sales, and digging into important[...]Read More
One way to think about your brand is to consider it as a promise you make to your audiences, in particular your customers (if you’re a business), or your donors (if you’re a not-for-profit organization). Thinking of your brand as a promise also helps free you from relegating your brand to only[...]Read More