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Don't Entrust Your Values To Facebook

Josh Dougherty in Digital Media  

“I worked on all of the data integration projects at OFA (Obama for America). This was the only one that felt creepy, even though we played by the rules, and didn’t do anything I felt was ugly, with the data.” — Carol Davidsen via Twitter

Yesterday, Fast Company published an article about the[...]

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The Downfall of Facebook? Part xiv ...

Polly Yakovich in Digital Media  

By now, you've likely heard the news. 

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Getting started with Facebook Advertising

Polly Yakovich in Digital Media  

Facebook advertising - everyone is raving about how easy Facebook advertising is and how great the results are. Your cousin says their business has grown 1,000% since advertising there. Maybe you’re getting notifications regularly inviting you to “promote your post.” What does that even mean?[...]

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Why You Need To Buy Your Own Name In Paid Search

Polly Yakovich in Digital Media  

Here's a quick reminder: You need to buy your own name in paid search! If you don't, someone else will. And they'll steal traffic that is intended for you. Below are two quick examples; both from savvy and modern brands.  I was shocked when I googled them today to send links to a client, and saw[...]

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Search Engine Marketing For New Customers & Donors

Jacob Smith in Digital Media  

Search Engine Marketing (SEM) is a required aspect of any healthy digital marketing mix. It's a perfect compliment to all of the ways that you're earning attention through great content and quality product. We see it as a vital way to introduce yourself to new customers and donors.

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