Enterprise technology company Redapt wanted to showcase its expertise and capabilities in helping organizations adopt technologies like the hybrid cloud. Our team of strategists, writers, and video producers created one.
The Sitch
A DESIRE TO HIGHLIGHT THE COMPANY’S STRENGTHS
Redapt is a leader in helping companies find the right technology solutions to meet their needs.
With new entrants into the industry arriving every day, the company wanted a brief video that highlighted all of their capabilities in a succinct, informative way. Redapt also wanted to showcase its strong relationship with major enterprise hardware provider Dell Technologies.
The Solve
MAKING THE CASE IN 90 SECONDS
Working closely with Redapt, A Brave New created a 90-second video on a short timeline that mixed live footage from the company’s facilities with motion graphics representing Redapt’s strong brand. A narrator walked viewers through the company’s capabilities, as well as its high level of partnership with Dell Technologies.
The Results
A STRONG SHOWCASE FOR THE COMPANY
The video, titled “Why Redapt?,” was released in 2021 and has racked up more than 12,000 views on YouTube alone.
Distilling an entire company’s capabilities into a brief video is a fun challenge. Our team was able to craft a compelling story that demonstrates the powerful combination of Redapt’s expertise and software giant Dell’s tech.
Phil Padilla, Art Director, A Brave New
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