Vera—An Ongoing Inbound Relationship

Advanced primary care provider Vera Whole Health partnered with A Brave New to raise the profile of their brand and generate qualified leads that would feed into their customer acquisition pipeline. Three years later, we’re still going strong.

The Sitch

Building A Brand While Generating Qualified Leads

Vera Whole Health partners with large employers, insurers, and public entities to provide healthcare in dedicated care centers for their employees and members. As they sought to scale their business, they needed a marketing partner who could increase their brand's profile and generate qualified leads for their high-value advanced primary care service offering.

The Solve

From A Single Ebook To A Full Inbound Program

A Brave New initially partnered with Vera Whole Health on an inbound program involving a single piece of premium content.

This resource alone returned 500 leads, which encouraged the company to give us the go-ahead on a full inbound program that has produced strong results for three straight years. This program includes:

Content Plan

Pillar pages, consistent blog posts, long form articles, and email newsletters positioned Vera as an advanced primary care expert and built organic search traffic through a topic cluster driven SEO strategy.

Premium Content

White papers, eBooks, and videos that showcased Vera's expertise and helped employers and insurers think critically about how to invest in healthcare for their employees and members.

Demand Generation

Digital media, including Facebook, LinkedIn, Google Ads, and other digital advertising to ensure content got in front of the right audiences at the right time.

The Results

A Model for Continuous Improvement

Our work with Vera Whole Health continues to deliver results. In the third year of the program growth continued at a rapid rate. Vera saw 45% increase in new contacts, an 82% increase in organic search traffic, and a 1,033% increase in blog subscribers over the previous year.

vera-increase_v02

Marketers are constantly torn between two different religions. Those who worship at the altar of metrics and measurables, and those who construct unassailable ivory towers. What I’ve appreciated most about A Brave New’s partnership is that they are comfortable living in the fluid middle. They hold themselves accountable for performance and they’re not afraid to push intuitive value. They recognize that the whole is more than the sum of the parts. And that makes them keen, trusted advisors.
Peter Li, VP Marketing

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