Triggered email, drip campaigns, automated email ... whatever you want to call it, you know you need it. And the longer you go without it, the further behind you're falling with your customers. Worse! You're missing major opportunities to move the needle, qualify leads, or close a sale.
On the Portent blog, Matthew Taufa'Asau is calling you out. And he's right. "Companies that use marketing automation see a 451% increase in qualified leads. So, why would you leave money on the table? Money that you’ve likely already spent attracting people to your website?"
There's also an infographic from the Annuitas Group, so we know it's true (sarcasm).
But a 451% increase is nothing to scoff at. 50% would be too high.
You know you need to do this. You may have even convinced your boss that your thank you email is the beginning of an automated email series, but we both know it's not. So you're late to the party, who cares? Start now.
Here's what to do:
The reality is that your competitors either are already doing this and you are falling behind more every day, or they aren't and you can easily move far ahead of them by starting. Go get 'em.