info@abravenew.com
(206) 746-5024
2400 NW 80th St, #540, Seattle, WA 98117
Apr 10, 2025
By: Josh Dougherty
Ideal Customer Profile & Persona Development
Mar 20, 2025
By: Josh Dougherty
You Have A Trust Problem
Jan 31, 2025
By: Josh Dougherty
Looking Ahead To 2025…And Beyond
Our blog is a collection of articles about all things branding, from research to strategy to implemetation. Each article unpacks key concepts, ideas, trends, and practical advice for healthcare technology, employee health and wellness programs, and hospitals and healthcare providers looking to take a leadership position in their space.
A Brave New is a branding agency located in Seattle, WA. We craft bold & memorable healthcare brands.
Mar 20, 2025 | Josh Dougherty
You Have A Trust Problem
Jan 31, 2025 | Josh Dougherty
Looking Ahead To 2025…And Beyond
Sep 11, 2024 | Josh Dougherty
Branding Fundamentals: brand filter
May 29, 2024 | Josh Dougherty
Branding Fundamentals: benefit ladder
Jan 31, 2024 | Josh Dougherty
Branding Fundamentals: personality
Jan 18, 2024 | Josh Dougherty
Branding Fundamentals: positioning statement
Dec 22, 2023 | Josh Dougherty
Top 5 Blog Posts of 2023
Nov 16, 2023 | Josh Dougherty
Branding fundamentals: core attributes
Sep 06, 2023 | Josh Dougherty
Branding fundamentals: essence & promise
Aug 30, 2023 | Josh Dougherty
All Your HubSpot and Technology Questions Answered
Jun 28, 2023 | Brad Steinbacher
The Web Design Opportunity Gap
Jun 01, 2023 | Josh Dougherty
The Case For Growth-Driven Design
May 10, 2023 | Josh Dougherty
What are you really selling?
Mar 30, 2023 | Brad Steinbacher
Feedback Loopy
Mar 22, 2023 | Josh Dougherty
How To Run A Successful Logo Design Process
Feb 22, 2023 | Josh Dougherty
The Power Of A Brand-Focused Competitive Analysis
Feb 01, 2023 | Josh Dougherty
Lead Gen & Building Communities
Jan 30, 2023 | Steve Brock
So, What’s The Big Idea?
Dec 14, 2022 | Jenni Pratt
How To Follow On-Page SEO Best Practices In 2023
Dec 02, 2022 | Brad Steinbacher
4 Ways To Break Through The B2B Blahs
Nov 23, 2022 | Phil Padilla
The Fundamentals Of Responsive Web Design
Nov 04, 2022 | Josh Dougherty
How To Market A Complex Tech Product
Sep 30, 2022 | Brad Steinbacher
Remember Where You Came From
Sep 22, 2022 | Josh Dougherty
Unpacking Exciting New HubSpot Features
Sep 20, 2022 | Sarah Lofgren
Inbound 2022: The ABN Team’s Biggest Takeaways
Aug 11, 2022 | Josh Dougherty
Good Brands & Bad Instagram Handles
Aug 04, 2022 | Josh Dougherty
How To Effectively Roll Out Your Brand
Jul 21, 2022 | Josh Dougherty
Flipping The Narrative On Disruption
Jun 27, 2022 | Josh Dougherty
Marketing, Neuroscience, and Branding
Jun 17, 2022 | Brad Steinbacher
Amp Up Your On-Page SEO
May 24, 2022 | Josh Dougherty
An Art Director’s Process For Branding
Apr 12, 2022 | Josh Dougherty
An Introduction To Integrated Branding
Apr 08, 2022 | Josh Dougherty
The Power Of Thinking Outside Yourself
Mar 31, 2022 | Josh Dougherty
Usability Testing: Kill Your Darlings
Mar 17, 2022 | Josh Dougherty
Innovation, Why Are You So Hard?
Mar 11, 2022 | Josh Dougherty
Some Bittersweet News
Mar 02, 2022 | Phil Padilla
Compelling healthcare brands are master storytellers
Feb 18, 2022 | Polly Yakovich
Account-Based Marketing Is B2B Marketing
Feb 04, 2022 | Polly Yakovich
Design Thinking: A Framework for Innovation
Jan 07, 2022 | Polly Yakovich
The Best HubSpot Certifications For Marketers
Dec 29, 2021 | Polly Yakovich
The Best of 2021!
Dec 22, 2021 | Polly Yakovich
Tips And Trends For 2022
Dec 03, 2021 | Polly Yakovich
5 Healthcare Leaders Share Their Insights For 2022
Nov 12, 2021 | Polly Yakovich
How To Set SMART Marketing Goals For 2022
Nov 03, 2021 | Josh Dougherty
Your Secret Sauce Shouldn’t Be So Secret
Oct 14, 2021 | Josh Dougherty
Inbound 2021 Is In The Books
Oct 08, 2021 | Michelle Burk-Gomez
Take Breaks Before You Break
Sep 30, 2021 | Polly Yakovich
How strong is your brand?
Sep 23, 2021 | Josh Dougherty
Takeaways From MAICON 2021
Sep 10, 2021 | Polly Yakovich
3 Ways To Improve Content Without New Research
Aug 27, 2021 | Josh Dougherty
Disruption Is Here, Are You Ready?
Aug 20, 2021 | Polly Yakovich
Q4 Is Upon Us, It’s Time To Optimize!
Aug 12, 2021 | Polly Yakovich
The Future of Content According To Robert Rose
Jul 15, 2021 | Polly Yakovich
How To Conduct A Great Interview
Jan 27, 2021 | Josh Dougherty
Branding Is Memory Curation
Jan 19, 2021 | Polly Yakovich
New Case Study: Technical Video Demo
Dec 11, 2020 | Josh Dougherty
How We Price Website Design
Nov 24, 2020 | Josh Dougherty
How We Price Branding
Nov 10, 2020 | Polly Yakovich
Discovering the Essential (And Learning to Say No)
Oct 06, 2020 | Josh Dougherty
The Future Is Human Connection … In Virtual Spaces
Sep 25, 2020 | Josh Dougherty
Recapping Inbound 2020
Sep 17, 2020 | Shea Williamson
How Important is Mobile-First Web Design?
Aug 25, 2020 | Ash Hoffman
5 Powerful Ways to Improve Your Domain Authority
Aug 18, 2020 | Josh Dougherty
Generating The Right Leads
Jul 24, 2020 | Polly Yakovich
High-Value B2B and Proving Marketing’s Worth
Jul 16, 2020 | Polly Yakovich
Case Study: An Ongoing Inbound Relationship
Jul 09, 2020 | Polly Yakovich
Getting To Know A Brave New
Jul 07, 2020 | Polly Yakovich
Case Study: Vera Whole Health Website Redesign
Jul 02, 2020 | Matt Beuschlein
5 Keys to Maintain a Positive Outlook
Jun 26, 2020 | Polly Yakovich
Turning a Family Business into a Tech Powerhouse
Jun 11, 2020 | Polly Yakovich
The Role Of World-Building In Digital Marketing
Jun 09, 2020 | Josh Dougherty
How We Build Websites That Drive Results
May 28, 2020 | Polly Yakovich
The Value Of Research
May 14, 2020 | Polly Yakovich
Marketing During and After the Global Crisis
May 13, 2020 | Polly Yakovich
Case Study: Washington Fosters Website & Inbound
Apr 21, 2020 | Polly Yakovich
Case Study: Steelhead Inbound Marketing Program
Apr 16, 2020 | Polly Yakovich
Examining Our Values And Looking To The Future
Apr 14, 2020 | Polly Yakovich
Case Study: Redapt Brand Refresh
Apr 07, 2020 | Shea Williamson
4 tips for more professional-looking phone videos
Mar 31, 2020 | Josh Dougherty
Wrapping Up The Weirdest Quarter Ever
Mar 28, 2020 | Polly Yakovich
Business As Usual Is Cancelled
Mar 20, 2020 | Polly Yakovich
Adapting In Times Of Crisis
Mar 16, 2020 | Josh Dougherty
Be Brave Enough To Trust Your Gut
Mar 12, 2020 | Ash Hoffman
Incorporating Storytelling Into Your Inbound Strategy
Mar 05, 2020 | Polly Yakovich
Loud And Proud
Mar 03, 2020 | Brad Steinbacher
Hearing Voices
Feb 21, 2020 | Shea Williamson
Brand Consistency, And How To Achieve It
Feb 11, 2020 | Polly Yakovich
How To Become A Content & Resource Ninja
Jan 30, 2020 | Matt Beuschlein
Take The Guesswork Out Of Lead Gen With Personas
Jan 21, 2020 | Josh Dougherty
Why We Believe In An Accelerated Branding Process
Sep 19, 2019 | Susan Curhan
The Creative Review: Good Feedback Is A Skill
Sep 18, 2019 | Susan Curhan
Great Creative is Your Responsibility. Really.
Sep 06, 2019 | Josh Dougherty
The Latest From Inbound 2019
May 16, 2019 | Josh Dougherty
Inbound, Sales, & Picking Up The Damn Phone
Apr 30, 2019 | Polly Yakovich
Introducing Ashley Hoffman & Emily Winsauer
Apr 18, 2019 | Steve Brock
The Value Of A Promise
Mar 14, 2019 | Josh Dougherty
Jumpstart Your Personal Brand On Social
Mar 13, 2019 | Polly Yakovich
Following All The Way Through
Jan 28, 2019 | Shea Williamson
5 Pillars of Homepage Content & Design
Jan 22, 2019 | Polly Yakovich
The Hard Truth About Innovative Cultures
Jan 21, 2019 | Josh Dougherty
How To Prioritize The Right Website Goals
Jan 16, 2019 | Josh Dougherty
Introducing Shea Williamson
Jan 15, 2019 | Polly Yakovich
Time Isn't On our Side (No, It Isn't)
Jan 11, 2019 | Polly Yakovich
The Marketing Agency Leadership Podcast
Jan 09, 2019 | Polly Yakovich
An Interview With Lindsey Gregerson
Jan 07, 2019 | Josh Dougherty
Create Great Content, Then Distribute It
Dec 20, 2018 | Polly Yakovich
The Best Of 2018
Nov 19, 2018 | Josh Dougherty
Are You Too Focused On Selling?
Nov 08, 2018 | Polly Yakovich
How To Be Really Good At Marketing in 2020
Oct 25, 2018 | Polly Yakovich
Designing An Effective Offer & Campaign
Oct 19, 2018 | Polly Yakovich
The Nudge
Oct 18, 2018 | Josh Dougherty
Why We Left The Big Agency...To Found A Small One
Oct 09, 2018 | Josh Dougherty
Will You Say Yes To Momentum?
Sep 27, 2018 | Polly Yakovich
Introducing The New SeattleHumane.Org
Sep 24, 2018 | Jacob Smith
Adults Prefer The Box Too
Sep 21, 2018 | Polly Yakovich
5 Blogs & 3 Newsletters to Follow Today
Sep 20, 2018 | Josh Dougherty
Treat Your Agency Like A Marketing Hire
Sep 13, 2018 | Polly Yakovich
The Dark Side Of Influencer Marketing
Sep 12, 2018 | Jacob Smith
Podcast: Inbound 2018
Sep 10, 2018 | Polly Yakovich
Inbound 2018: Me Too
Sep 07, 2018 | Josh Dougherty
Inbound 2018: Day 2
Sep 06, 2018 | Josh Dougherty
New Hubspot Products To Help Your Business Grow
Sep 06, 2018 | Polly Yakovich
Inbound 2018: Day 1
Sep 05, 2018 | Polly Yakovich
Inbound 2018: Partner Day
Aug 31, 2018 | Josh Dougherty
Join Us Next Week At Inbound 2018
Aug 30, 2018 | Jacob Smith
Get Honesty By Being Negative
Aug 29, 2018 | Jacob Smith
Podcast: Strategic Pricing
Aug 27, 2018 | Josh Dougherty
What Topics Will You Own?
Aug 21, 2018 | Polly Yakovich
I Can Just Create Stuff, Right?
Aug 20, 2018 | Jacob Smith
Podcast: Do Better Reddit
Aug 17, 2018 | Josh Dougherty
Constructive Criticism & Humility
Aug 06, 2018 | Josh Dougherty
Blind Hope Is Too Risky. Try Usability Testing.
Aug 01, 2018 | Polly Yakovich
The New Content Strategy Quad
Jul 31, 2018 | Jacob Smith
Eye-tracking the Abstract
Jul 27, 2018 | Josh Dougherty
Our Website Will Never Drive Quality Leads...
Jul 26, 2018 | Jacob Smith
Podcast: Of Books and Podcasts
Jul 25, 2018 | Josh Dougherty
How Factfulness Can Improve Your Inbound Program
Jul 23, 2018 | Polly Yakovich
How To Stand Out
Jul 17, 2018 | Jacob Smith
Blog Software: HubSpot vs. WordPress
Jul 16, 2018 | Steve Brock
Applying The Power Of Moments To Brand Experiences
Jul 13, 2018 | Jacob Smith
Podcast: million to zero
Jul 10, 2018 | Josh Dougherty
Introducing The New donorbase.com
Jul 06, 2018 | Polly Yakovich
6 Ways To Start The Week Off Right ... On Friday
Jul 05, 2018 | Josh Dougherty
Creating A Brand That Doesn't Loot'n'Leave
Jul 03, 2018 | Josh Dougherty
All The (New) Google Tools
Jun 29, 2018 | Jacob Smith
Podcast: Agency side or client side?
Jun 28, 2018 | Polly Yakovich
State Of Inbound 2018
Jun 27, 2018 | Josh Dougherty
Storytelling Isn't Enough
Jun 26, 2018 | Josh Dougherty
Drive More Leads With Your Inbound Program
Jun 25, 2018 | Polly Yakovich
5 Quick Campaigns For Impact
Jun 22, 2018 | Josh Dougherty
I Only Stay At Airbnbs With 20-30 5-Star Reviews
Jun 21, 2018 | Polly Yakovich
I'm Not Dead Yet ...
Jun 20, 2018 | Jacob Smith
Round Up Your Users
Jun 19, 2018 | Polly Yakovich
Inverting The Status Quo
Jun 15, 2018 | Josh Dougherty
Getting Eyes On Your Content
Jun 14, 2018 | Polly Yakovich
4 Keys To Designing An Effective Facebook Ad
Jun 13, 2018 | Jacob Smith
Podcast: Get off Your Phone!
Jun 12, 2018 | Polly Yakovich
So Long, Net Neutrality
Jun 08, 2018 | Polly Yakovich
A Content Strategy Competitive Analysis
Jun 06, 2018 | Josh Dougherty
Do Some People Dislike You? That's Great News
Jun 05, 2018 | Jacob Smith
UTM Parameters the Brave New Way
May 25, 2018 | Josh Dougherty
A Friday Branding Exercise
May 24, 2018 | Polly Yakovich
Breaking Down Silos
May 23, 2018 | Josh Dougherty
Talking Digital Marketing At Seattle University
May 22, 2018 | Polly Yakovich
How The Math Men Overthrew The Mad Men
May 17, 2018 | Carter Wade
Empower Your Team, Part 3
May 16, 2018 | Carter Wade
Empower Your Team, Part 2
May 14, 2018 | Carter Wade
Empower Your Team, Part 1
May 09, 2018 | Jacob Smith
Be Unpredictable And Be Loved
May 08, 2018 | Polly Yakovich
Google's Got Our Kids
May 07, 2018 | Polly Yakovich
5 Things I Learned At Content Marketing University
May 04, 2018 | Jacob Smith
Custom vs. Comercial WordPress Themes
May 03, 2018 | Josh Dougherty
5 Keys To Designing The Right Content Process
May 02, 2018 | Polly Yakovich
Podcast: On Facebook and Privacy
May 01, 2018 | Polly Yakovich
When Things Don't Go Well
Apr 30, 2018 | Josh Dougherty
Fundamentals Of A Content Audit
Apr 25, 2018 | Jacob Smith
A Time To Hedge A Time To Double Down
Apr 24, 2018 | Josh Dougherty
What Cicero Teaches Us About Marketing
Apr 23, 2018 | Polly Yakovich
Insta Algorithm Change
Apr 19, 2018 | Jacob Smith
What Being Charlie Brown Taught Me About Failure
Apr 18, 2018 | Polly Yakovich
Generations: Not Really A Thing?
Apr 17, 2018 | Polly Yakovich
A Mindful Moment
Apr 16, 2018 | Josh Dougherty
What You Need To Know About Mobile-First Indexing
Apr 13, 2018 | Josh Dougherty
Collaboration Is Key For Effective Lead Scoring
Apr 13, 2018 | Polly Yakovich
Stop Flying By The Seat Of Your Pants
Apr 11, 2018 | Jacob Smith
Getting Google Analytics Right
Apr 10, 2018 | Josh Dougherty
Are You Advertising On LinkedIn?
Apr 09, 2018 | Josh Dougherty
5 Tips To Get The Most Out Of Your Agency
Apr 06, 2018 | Polly Yakovich
Counting Down To GDPR Compliance
Apr 05, 2018 | Josh Dougherty
Having A Strategy For Your Content Matters
Apr 04, 2018 | Jacob Smith
WooCommerce for Fun and Profit
Apr 03, 2018 | Polly Yakovich
The Power Of A Single Ask
Mar 30, 2018 | Polly Yakovich
The Marketing Seminar Round 2
Mar 29, 2018 | Jacob Smith
Presenting at Seattle WordCamp
Mar 28, 2018 | Josh Dougherty
Get our New Lead Generation Ebook
Mar 21, 2018 | Josh Dougherty
Don't Entrust Your Values To Facebook
Mar 20, 2018 | Polly Yakovich
The Downfall of Facebook? Part xiv ...
Mar 19, 2018 | Josh Dougherty
Can Blogging Really Save You?
Mar 16, 2018 | Polly Yakovich
Know Thy Audience ... The new golden rule
Mar 15, 2018 | Jacob Smith
An Antifragile Sculpture
Mar 14, 2018 | Josh Dougherty
3 Keys To A High Converting Email
Mar 13, 2018 | Josh Dougherty
Ian Lurie's Digital Marketing Stack
Mar 12, 2018 | Jacob Smith
Everything's a Mess
Mar 09, 2018 | Josh Dougherty
It Takes Time To Build A Great Brand
Mar 08, 2018 | Polly Yakovich
Getting started with Facebook Advertising
Feb 27, 2018 | Josh Dougherty
You Can't Optimize Your Way Out Of A Brand Problem
Feb 23, 2018 | Jacob Smith
Digital Machinists
Jan 24, 2018 | Josh Dougherty
In 2018, Just Do Three Things
Dec 06, 2017 | Polly Yakovich
Year-End Is Here For Nonprofits
Nov 16, 2017 | Josh Dougherty
3 Ways Ebooks Can Fuels Customer Acquisition
Apr 25, 2017 | Polly Yakovich
Thought Leadership, Good or Bad? (Podcast)
Apr 13, 2017 | Polly Yakovich
Why You Need To Buy Your Own Name In Paid Search
Apr 11, 2017 | Josh Dougherty
Start Editorial Planning In 3 Easy Steps
Apr 05, 2017 | Jacob Smith
An Event Apart Day 3 - Instant Recap
Apr 04, 2017 | Jacob Smith
An Event Apart Day 2 - Instant Recap
Apr 03, 2017 | Jacob Smith
An Event Apart Day 1 - Instant Recap
Mar 29, 2017 | Jacob Smith
Check Your Website's Oil in Three Easy Steps
Feb 28, 2017 | Jacob Smith
Podcast: Design by Journey
Feb 01, 2017 | Josh Dougherty
Podcast: Agile Marketing
Jan 25, 2017 | Jacob Smith
Five minutes to a better website
Jan 19, 2017 | Josh Dougherty
Why Choose Airbnb?
Nov 27, 2016 | Jacob Smith
High Performance WordPress
Aug 19, 2016 | Jacob Smith
Podcast: Child Sponsorship Anonymous
Aug 04, 2016 | Josh Dougherty
The Experience Matters
Jul 29, 2016 | Jacob Smith
Podcast: Google Shoots the Moon
Jul 20, 2016 | Jacob Smith
Are we an Agency or a Technology Partner?
Feb 23, 2016 | Jacob Smith
Gravity Payments Partnership
Sep 26, 2015 | Jacob Smith
Get Closer To Your Work
Jun 11, 2015 | Josh Dougherty
Escape The Ineffective Website Redesign
Feb 16, 2015 | Jacob Smith
Search Engine Marketing For New Customers & Donors
Feb 03, 2015 | Polly Yakovich
We have a problem.
Jan 28, 2015 | Bill Jacobs
The Power of Hand-Crafted Analytics
Jan 26, 2015 | Josh Dougherty
Measuring Success. Better.
Jan 20, 2015 | Jacob Smith
Who Says Working With Others Can't Be Fun?
Jan 13, 2015 | Jacob Smith
Transparency Matters
Jan 03, 2015 | Jacob Smith
Technology And The Brand Experience
The secret to an accelerated branding process
In this guide we unpack why a unique brand matters, how to know if your brand needs work, and the essential things you need to think about to conduct an effective branding process.
Marketing With Purpose, with Heidi Lorenzen
Heidi Lorenzen joins Josh on this episode of A Brave New Podcast to build a marketing program that achieves great things.
REACH OUT
Take the first step toward a lasting impression
Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.