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Healthcare Technology

Technology will be the next driver in healthcare innovation. Whether it be technological solutions to make the healthcare experience more human for patients or a radical new artificial intelligence solution that will build significant efficiency into scheduling or billing; the opportunities are endless. With endless opportunity comes significant competition. We specialize in helping you develop a unqiue brand strategy so that you can stand out from the others in your space and ensure that your solution has the impact it deserves.

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Research

Learn what your customers care about and how to communicate with them.

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Brand strategy

Build a differentiated and memorable market position.

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Visual identity

Craft a visual identity that everyone will notice — and remember.

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Content strategy

Communicate your value prop to multiple complex audiences

EXPERTISE

We understand both healthcare & technology

With deep experience in both the technology and healthcare spaces we're as comfortable building brands that leverage kubernetes and the cloud as we are speaking about healthcare. This fusion of expertise makes us uniquely positioned to build a brand that will stand out and be differentiated from those around it.

CASE STUDY
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APREE HEALTH

Logo design

When apree health initially formed, the new company was looking for a logo that emphasized humanity and technology. They wanted a brand identity that communicated their commitment to whole person care, evoking movement, outcomes, change, and emotive strength. And, they needed it quickly.

Providing the structure needed to move quickly

Our structured logo design process successfully guided the apree health team from initial concepting through to final logo mark in about 6 weeks. Please note that legal review of the logo mark was not completed in this 6 week process.

Emphasizing freedom and iteration

Our structured approach allowed time and freedom for our design team to explore more than 25 logo concepts before narrowing down to the final iteration.

Leveraging the power of momentum

The final principle at the core of our logo design process is the idea of momentum. Creative projects always thrive when they have momentum. So, our challenge is to move slowly enough to allow for freedom of exploration and iteration but to also keep things moving forward. Momentum allows us to celebrate each milestone in the design process and use that small adrenaline rush to push forward to the next big idea.

READ THE FULL CASE STUDY

OUR APPROACH

Making healthcare technology compelling

In the healthtech space many people naturally focus on their technology first and foremost. We think that tech should be the foundation of your differentiation, but not the only thing.

Technology enables impact

Without a strong product, a healthcare technology brand won't succeed. We'll make sure your brand showcases your unique tech, the ways it pushes the boundaries of what is possible, and how it makes the complex work of healthcare easier.

Human connection is essential

In addition to showcasing your tech, we'll craft a brand with human connection by demonstrating the real-life outcomes that your product makes possible.

Benefits over features

There's a temptation to spend significant amount of time showcasing each feature and functionality of your product. Instead we'll showcase the unique benefits made possible by those features and functionality.

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WHITE PAPER

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4 levers to pull to improve your healthcare marketing

Discover the 4 levers you can pull right now to make a positive and lasting impression, stand out in a crowded industry, and gain trust. 

Read the white paper

PODCAST

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Curiosity, continuous learning & embracing constant change, with Alison Tyrrell

SilverCloud Health's Alison Tyrell joins Josh on the podcast for a conversation aboutx healthtech marketing, curiosity, and brand.

Listen to the podcast

GET IN TOUCH

Take the first step toward a lasting impression

Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.

Join Us Today – Our insight helps your business grow.