RESEARCH

Big ideas begin with curiosity, questions, & exploration

When you design a brand or experience for humans, you must start with research. Research helps us understand customer perceptions, discern movements in the competitive landscape, or even discover if a product concept works in the real world.

Gain an in-depth understanding of your customers including their motivations, needs, and expectations

Know how your customers think about you, why the trust you, and why you matter to them

Develop a clear picture of the competitive landscape, how you measure up, and where opportunities for growth exist

BENEFITS

Effective research produces practical insights

SOLUTIONS

What we do

Customer researchLearn how your customers perceive your brand or your products through an in-depth interview process resulting in a full report, including verbatim responses.
Brand sentiment analysisUnderstand how customers and the general public are talking about your brand on social media, in forums like Reddit, and more.
Ideal customer profile & persona developmentDefine your ideal customer and build research-based personas that reflect their outlook, motivations, values, & buying behaviors.
Competitor analysisGain perspective on how your competition positions their brand, presents their products and solutions, and shows up in marketing.
Usability testingDetermine the effectiveness of a website or digital experience through live expert-facilitated user testing.
Customer journey mappingMap out how your customers experience your brand and what opportunities exist to improve their journey.

Complete a discovery process

We'll complete a deep dive into your business to understand your products, your desired customers, and what you're trying to achieve.

Develop an action plan

With discovery complete, we'll design a research approach that is best-suited to achieve your goals.

Conduct research

Our team will conduct the research whether it's in-depth interviews, a competitor analysis, or another tactic.

Report findings

Once the research is complete, we'll share a comprehensive report on the findings, and the insights learned during the process.

OUR APPROACH

A proven process for uncovering insights that drive your brand forward

CASE STUDY

CUSTOMER RESEARCH

PERSONA DEVELOPMENT

HUNTSMAN CANCER INSTITUTE

Qualitative brand research & persona devlopment

When Huntsman Cancer Institute wanted to embark on a brand refresh, they wanted to gather input from internal and external stakeholders to understand what connected them to the organization so those things could be amplified in the new brand strategy.

In-depth interviews

We conducted 31 interviews with key internal and external stakeholders across multiple persona groups to understand what their perception of the brand was, including why they had affinity with HCI, and in what ways HCI could improve.

Interview theme analysis

Persona development

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Take the first step toward a lasting impression

Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.

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