RESEARCH
Big ideas begin with curiosity, questions, & exploration
When you design a brand or experience for humans, you must start with research. Research helps us understand customer perceptions, discern movements in the competitive landscape, or even discover if a product concept works in the real world.
Customer research
Learn how your customers perceive your brand or your products through an in-depth interview process resulting in a full report, including verbatim responses.
Brand sentiment analysis
Understand how customers and the general public are talking about your brand on social media, in forums like Reddit, and more.
Ideal customer profile & persona development
Define your ideal customer and build research-based personas that reflect their outlook, motivations, values, & buying behaviors.
Customer journey mapping
Map out how your customers experience your brand and what opportunities exist to improve their journey.
Competitor analysis
Gain perspective on how your competition positions their brand, presents their products and solutions, and shows up in marketing.
Usability testing
Determine the effectiveness of a website or digital experience through live expert-facilitated user testing.
OFFERINGS
Gather input, gain a new perspective
Our research offerings focus on three categories: customer research, competitor analysis, and product testing.