BRAND IMPLEMENTATION
Bringing your brand to life with tenacity & a plan
No matter how brilliant your brand, it's useless if you can't follow through. A strong implementation starts with an intentional internal and external launch. But that's only the beginning. Tenacity and commitment are required to see the long-term benefits.

SOLUTIONS
What we do
Brand implementation planning
Craft a roadmap to guide your brand rollout as well as a tactical execution to ensure that everything gets done, down to the smallest detail.
Brand training
Train the teams throughout your organization in the basics of the brand, as well as how that they can live out the brand in their daily work.
Brand launch & rollout
Execute a flawless internal and external brand launch, then orchestrate a successful rollout in the months following the big reveal.
Creative execution
Get the support you need, whether it's design, content, or video, to tell your brand's story and refresh all of your branded assets.
Consulting & coaching
Utilize a trusted advisor to support you and provide accountability through the long road of implementation. Consulting and coaching can be purchased in hourly blocks.
Brand implementation planning
We'll help you develop a comprehensive plan including key dates, deliverables, and milestones for your brand launch.
Training & change management
We'll help you build internal buy-in for the new brand by identifying and training a group of brand champions, and running internal brand trainings across your organization.
Brand asset development
Our team can help you develop all of the deliverables identified in the brand implementation plan, to ensure no asset is missing when the brand goes live.
OUR APPROACH
The perfect launch for your brand
CASE STUDY

HUNTSMAN CANCER INSTITUTE
Content strategy & editorial planning
After completing a full brand development process, we worked with HCI and it's charitable foundation, Huntsman Cancer Foundation on a 12-month implementation process that ensured the new brand would take hold throughout the organizations\.
Iterative brand launch
Because of the complexity of the organization, and it's relationship with University of Utah Health, we rolled out the brand in an iterative fashion. This allowed us to steadily integrate the new brand drivers and visuals into the DNA of the organization.
Content strategy as implementation
We worked with HCI and their charitable foundational to develop a shared organizational content strategy that defined messaging priorities, audiences, and objectives across the two organizations to ensure alignment.
Facilitated editorial planning
With the content strategy in place we facilitated a monthly editorial planning process with key stakeholders for 12 months following brand launch.
OCT 11, 2021

How To Effectively Roll Out Your Brand
A successful brand is one that has a life extending far beyond the ideation phase. It’s also one that’s mapped out far in advance of the actual launch.
OCT 11, 2021

Eight Mistakes To Avoid When Rolling Out Your Brand
A Brave New CEO Josh Dougherty discusses the importance of a well-managed brand rollout.
GET IN TOUCH
Take the first step toward a lasting impression
Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.