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BRAND IMPLEMENTATION

Bringing your brand to life with tenacity & a plan

No matter how brilliant your brand, it's useless if you can't follow through. A strong implementation starts with an intentional internal and external launch. But that's only the beginning. Tenacity and commitment are required to see the long-term benefits.

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roadmap
Clear roadmap for launch your brand

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Brand training and change management support for your internal team

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Coaching from experts who have rolled out numerous brands

BENEFITS

Bringing your brand into the real world

SOLUTIONS

What we do

Brand implementation planning

Craft a roadmap to guide your brand rollout as well as a tactical execution to ensure that everything gets done, down to the smallest detail.

Brand training

Train the teams throughout your organization in the basics of the brand, as well as how that they can live out the brand in their daily work.

Brand launch & rollout

Execute a flawless internal and external brand launch, then orchestrate a successful rollout in the months following the big reveal.

Creative execution

Get the support you need, whether it's design, content, or video, to tell your brand's story and refresh all of your branded assets.

Consulting & coaching

Utilize a trusted advisor to support you and provide accountability through the long road of implementation. Consulting and coaching can be purchased in hourly blocks.

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Brand implementation planning

We'll help you develop a comprehensive plan including key dates, deliverables, and milestones for your brand launch.

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Training & change management

We'll help you build internal buy-in for the new brand by identifying and training a group of brand champions, and running internal brand trainings across your organization.

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Brand asset development

Our team can help you develop all of the deliverables identified in the brand implementation plan, to ensure no asset is missing when the brand goes live.

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Internal launch, external launch, and beyond

Finally, we'll help you orchestrate your internal brand reveal, the launch to the general public, and if needed the immediate 12-month implementation period after brand launch.

OUR APPROACH

The perfect launch for your brand

CASE STUDY
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CONTENT STRATEGY

BRAND IMPLEMENTATION

HUNTSMAN CANCER INSTITUTE

Content strategy & editorial planning

After completing a full brand development process, we worked with HCI and it's charitable foundation, Huntsman Cancer Foundation on  a 12-month implementation process that ensured the new brand would take hold throughout the organizations\.

Iterative brand launch

Because of the complexity of the organization, and it's relationship with University of Utah Health, we rolled out the brand in an iterative fashion. This allowed us to steadily integrate the new brand drivers and visuals into the DNA of the organization.

Content strategy as implementation

We worked with HCI and their charitable foundational to develop a shared organizational content strategy that defined messaging priorities, audiences, and objectives across the two organizations to ensure alignment.

Facilitated editorial planning

With the content strategy in place we facilitated a monthly editorial planning process with key stakeholders for 12 months following brand launch.

OCT 11, 2021

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How To Effectively Roll Out Your Brand

A successful brand is one that has a life extending far beyond the ideation phase. It’s also one that’s mapped out far in advance of the actual launch.

Read More

OCT 11, 2021

ABN e86 - Eight mistakes to avoid when rolling out your brand

Eight Mistakes To Avoid When Rolling Out Your Brand

A Brave New CEO Josh Dougherty discusses the importance of a well-managed brand rollout.

Read More

GET IN TOUCH

Take the first step toward a lasting impression

Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.

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