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Employee Health & Wellness Programs

When employers develop their benefit strategies, it's no longer good enough to offer high-quality health insurance. They are also looking to add other health and wellness programs that will serve as additional ways to attract and retain employees. The challenge for brands that provide health & wellness programs is standing out. There are tons of options. If you don't have positioning and a brand strategy that speaks directly to the needs of employers, success will be difficult to achieve. We can help.

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Research

Develop a deep understanding of what employers care about when why they would consider your program

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Brand strategy

Create a set of brand strategies that showcase why you are unique and how that uniqueness benefits employers

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Visual identity development

Build a logo and visual identity that helps employers envision how your health and wellness program will improve their employees' lives.

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Brand activiation

Develop cornerstone brand elements like videos, websites, and content programs that will catch the eye of employers and drive more sales conversations

SOLUTIONS

Branding that speaks to employers

Whether you're selling a navigation solution, on-site primary care, or another health and wellness program, you need to make your offering are unique. Employers and benefit consultants sift through hundreds of options for their benefit strategy. We can help you position your program in a bold & memorable way.

CASE STUDY
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CASTLIGHT HEALTH

Cornerstone content development

Castlight Health provides a leading care navigation app that helps employees take ownership of their healthcare and access all of their benefits in one place. They worked with us to develop a piece of cornerstone content that explained to employers how the app will reduce the complexity of benefit access.

Developing a clear messaging strategy

Employer HR teams feel like they are managing and promoting numerous wellness programs and benefit programs to their employees. This is exhausting. To speak to this we decided to create a piece that focused on reducing fatigue, offering employers the chance to simplify their lives and improve the health of their employees.

Creating compelling content

Once the strategy was designed we needed to simplify the message and create content that could easily be digested by employers. If they are already overwhelmed by managing numerous benefits, we needed to make sure we didn't cause further fatigue when sharing about the Castlight app.

Using a simple, well-designed content format

We chose a simple and highly visual ebook format to convey the content in an enjoyable and easy to digest way.

OUR APPROACH

Catching attention & conveying value

Employers & the consultants they work with to develop their benefit strategies are busy. They're also savvy. we focus on developing employee health and wellness program brands that are bold in their claims, memorable in their presentation, and straightforward about conveying their results.

We leverage our understanding of employers and benefit consultants

We have nearly a decade of experience communicating with employers and benefit consultants about health and wellness programs. We understand their needs (as well as the pain points they have) and can create content that speaks to them.

We focus on the outcomes, not the features

Employers want to understand the real-life outcomes of your program, not just the features. We craft brands that focus on conveying the outcomes that you will achieve, and the unique way you'll make those outcomes possible.

We highlight how your program drives simplicity

Employers are attracted to programs that are simple to implement and manage. We'll help you identify how to clearly convey why your program can be easily managed while also driving high employee adoption.

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WHITE PAPER

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4 levers to pull to improve your healthcare marketing

Discover the 4 levers you can pull right now to make a positive and lasting impression, stand out in a crowded industry, and gain trust. 

Read the white paper

PODCAST

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Curiosity, continuous learning & embracing constant change, with Alison Tyrrell

SilverCloud Health's Alison Tyrell joins Josh on the podcast for a conversation aboutx healthtech marketing, curiosity, and brand.

Listen to the podcast

GET IN TOUCH

Take the first step toward a lasting impression

Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.

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