GUIDES
A collection of our guides and resources
B2B marketing is more complex than it has ever been. That's why we've developed these guides to help you develop your skills, hone your strategy, and grow your business.
DIRECT RESPONSE & GROWTH MARKETING
Why effective marketers must embrace direct response principles
We know that the words “direct response marketing” evoke eye rolls and shudders out of many self-respecting marketers. But direct response marketing taught us some essential things that most marketing often glosses over — how to be tactical, disciplined, and laser-focused on actual results.
In this guide you'll learn how to apply direct response principles to your growth marketing program.
BRANDING
The secret to an accelerated branding process
In this guide we unpack why a unique brand matters, how to know if your brand needs work, and the essential things you need to think about to conduct an effective branding process.
B2B LEAD GENERATION
Generate the right leads. Build trust. Achieve breakthrough growth.
Everyone needs new customers. And yet, finding them is more difficult now than ever. What approach will work?
In this resource you’ll discover a proven system for generating qualified leads that will fill your client acquisition pipeline.
AGENCY CLIENT RELATIONSHIP
How we work with clients (and why it works)
Are talented marketing agencies hard to find? Not at all. But thriving client-agency partnerships are. Whether you have experience working with agencies or not, finding the right partner can seem like a daunting task.
That’s why we collaborated with Susan Curhan, Vera Whole Health’s Director of Marketing, to share the secret to a highly effective client-agency relationship—and how it leads to great work.
GENERATING INBOUND LEADS
Inbound lead generation is about a better way to reach customers
Yes, it’s harder to get attention these days, and yes, people have no shortage of distractions, but being the loudest voice in the room with your marketing efforts is usually a recipe for disaster — especially for your brand.
This Ebook is about a better way to reach customers. A way that can save your business or organization from being annoying and disruptive and instead be remembered as helpful. It’s called inbound lead generation.
SMART MARKETING GOALS
Prepare for smart marketing with this goal-setting template
It may seem basic to some, but we believe the simple SMART goal methodology is the best way for organizations to begin strategic planning and creating specific goals that will help drive their programs forward successfully.
Whether your goals are short or long term, this planning template can help you manage the process, clearly describe your goals, set a deadline for meeting them, and understand the desired end result. This will all be accomplished by focusing on SMART, a methodology that helps you make, well, “smarter” goals! Before jumping to the template, let’s review what SMART stands for.
