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BRAND STRATEGY

Every memorable brand starts with a strategy

Your brand exists in the minds of your customers. What they remember about you determines your success. Our brand strategy practice helps you identify and refine the unique memory at the core of your brand and curate it in a way that no one will forget.

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Achieve alignment across your team with a shared vision for the future

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Increase and deepen the connections you have with customers

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Free yourself from price competition by building differentiation

BENEFITS

Brand strategy safeguards the future of your company

SOLUTIONS

What we do

Research & auditing

Build an understanding of how customers perceive you & assess the current state of your brand to determine how to move forward.

Brand strategy development

Identify the unique essence at the center of your brand along with a full set of brand drivers, including a promise, core identify attributes, personality, and more.

Brand architecture

Determine the most strategic way to organize and present your brand, any sub-brands, and products or services to your customers.

Naming

Develop a name that you can own. Our structured creative process results in naming options that represent who you are and your unique approach to your work.

Consulting & coaching

Take advantage of our expertise working with numerous B2B healthcare & technology brands through hourly coaching & consulting blocks.

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Audit and analysis

We'll start by evaluating your current brand, talking to your customers, and analyzing your competitive landscape so that we have a clear understanding of who you are and what opportunities and gaps exist.

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Integrated branding methodology

We utilize the integrated branding model. In this method, we focus first on developing your brand drivers (informed by audience research). The central brand driver is the brand essence. These brand drivers are used to inform everything else from naming, to brand architecture, to visual identity.

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Workshop-Driven Process

Throughout the branding process we will facilitate multiple workshops designed to gather input from stakeholders and collaboratively generate ideas to inform the brand strategy.

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Focused on speed to market

Our brand strategy process emphasizes speed in order to maintain excitement about implementation. This is vital, because it takes 1-3 years of consistent implementation to roll out a brand successfully.

OUR APPROACH

Curating the unique memory at the center of your brand

CASE STUDY
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RESEARCH

BRAND STRATEGY

VISUAL IDENTITY

IMPLEMENTATION

REDAPT

Comprehensive brand development

When enterprise technology solutions provider Redapt acquired a cloud services company, they needed a way to move forward with a single, unified brand. At the same time, the company wanted to refresh its branding to better reflect its new trajectory.

Research & brand strategy

Our team conducted a competitive analysis and in-depth interviews with customers, team members, and partners to understand what makes Redapt unique. We then used our collaborative workshop approach to develop a set of brand drivers that would unify their company and differentiate them from their competition.

Visuals & messaging

With our brand strategy in place we moved on to designing a new logo, visual system and strategic messaging that deeply reflected who they are and how they want to show up in the world.

Implementation

With all the building blocks in place we helped them implement their brand (including a new website) in less than 6 weeks leading up to Microsoft Ignite, where Redapt had the opportunity to introduce their brand to the world.

READ THE FULL CASE STUDY

OCT 11, 2021

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The Power Of A Brand-Focused Competitive Analysis

How developing an in-depth understanding of your competition’s brand and market positioning will help you in three key ways.

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OCT 11, 2021

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The Secret To An Accelerated Branding Process

Why you should invest in your brand and you shouldn't take years to do it. 

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GET IN TOUCH

Take the first step toward a lasting impression

Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.

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