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CONTENT STRATEGY

Tell meaningful stories at scale

Sharpen your messaging. Craft compelling stories. Build a strategy to do it with a focus on excellence. Our content strategy offerings will help you tell a story that connects with your customers and drives business value.

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Content that speaks to the specific needs, desires, and concerns of your customers

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Content that matches your brand strategy and aligns with your business goals

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A playbook for your team to create high-quality content with consistency

BENEFITS

Content strategy aligns your content with your brand's objectives

BENEFITS

What we do

Organizational content strategy

Clarify your audience and develop a plan for telling a cohesive story across your entire organization.

Brand messaging platforms

Define your brand voice, key messaging, and communication principles to ensure your content stays on-message, all the time.

Editorial & content planning

Implement a proven system for planning content and maintaining message consistency across channels.

Site content auditing

Take a deep dive into your site's content to quantify what content you have,  whether it aligns with your business goals, and how it connects with your audience.

Site content strategy

Build a strategy for structuring, creating, maintaining, and sunsetting the content on your site.

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Discovery & Audit

We'll start by spending time with you to understand your business goals, your audiences, and the state of your content through a structured discovery & audit process.

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Core Strategy Development

During core strategy development we define the focus and objectives for your content and identify the themes that will be important for each audience group.

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Content Structure & Process Design

With a clear understanding of your audiences and your core strategy, we'll identify how to structure your content & what processes will be needed to create the content at scale.

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Content Planning

With all of the foundational pieces in place, it's time to create a content plan. For an entire organization this might look like a multi-channel editorial calendar. For a website it would take the form of a content inventory and page tables.

OUR APPROACH

Crafting a strategy that supports your goals and meets your audience where they're at

CASE STUDY
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CONTENT STRATEGY

EDITORIAL PLANNING

VERA WHOLE HEALTH

Organization-wide content strategy development

When Vera Whole Health wanted to develop a content marketing program that would grow it's brand and establish it as a leader in advanced primary care, they turned to A Brave New to develop a content strategy that could ensure their efforts delivered the desired results.

Determining the core strategy

We conducted customer research to develop personas that would be the focus of content creation efforts. These personas were overlaid with Vera's business goals to develop a content strategy that had four main themes tied to the strategic goals of the organization. This strategy was used to build a comprehensive editorial strategy that grew Vera's web sessions by 359% over 5 years.

Architecting the content experience

In addition to planning out what content to create, we spent time envisioning what we wanted the content experience to feel like, how it should look, and in what various formats we should present the content to users.

Defining content structure

In order to ensure that content could be created consistently, we defined the structure of each of our content types and built out an editorial plan that defined the following for each persona: type of content, frequency of content delivery, key messages, and metrics we would measure to determine success.

Establishing a repeatable process

The final ingredient to develop was a process for creating high-quality content over time. This included process flows for content creation, content review, and content approval.

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Take the first step toward a lasting impression

Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.

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