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VISUAL IDENTITY

Striking visuals bring credibility. Design systems bring consistency

Your brand deserves to stand out. We'll partner with you to craft a visual identity that everyone will notice — and remember. Then we'll design a system to manage that visual identity with ease.

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A vibrant visual identity that reflects your core DNA as an organization

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Visuals that have purpose and push your organization forward

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A brand that creates a lasting memory with customers

BENEFITS

Showcase your brand's essence with a bold visual identity

SOLUTIONS

What we do

Logo design

Develop a new or refreshed logo (brand identity) that aligns with who you are and what makes you unique through our iterative and collaborative design process.

Visual system development

Create a comprehensive visual system built just for you that includes colors, type, images, animations, textures, and more.

Brand guidelines & style guide

Define the guardrails for your brand visuals and capture them in a style guide so your team knows how get the greatest impact from your visual system.

Template libraries & toolkits

Develop templates and tools that will allow you to build brand assets quickly and efficiently. No more recreating the wheel!

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Ideation

The first step of our visual identity development process is ideation. During this step we analyze your current brand visuals, evaluate your competitors, and craft initial design concepts.

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Iteration & refinement

After creating initial refinements, we seek input from our strategists and your stakeholders. Then it's time to refine the concepts for another round of input.

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Choosing and finalizing the winning concept

Once we've refined down to a set of finalists, we will work with you to select the winning design approach.

OUR APPROACH

Embracing structure and creativity

CASE STUDY
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LOGO DESIGN

VISUAL IDENTITY DEVELOPMENT

APREE HEALTH

Logo design process

When Vera Whole Health and Castlight Health combined to create new healthcare brand apree health, they needed a logo that reflected their shared vision.

A meaningful log mark

Our goal was to develop a logo mark that conveyed the idea of unlocking meaningful health outcomes, while making it simple and cost-effective for people to access, practice, and pay for healthcare. They wanted a logo that communicated their commitment to whole person care, evoking movement, outcomes, change, and emotive strength.

Accelerated timeframe

The window for the creation of the apree health logo was short. Development also needed to occur in close collaboration with the apree internal design team, and the logo required final approval from the board. All this was accomplished in around 6 weeks.

A structured process

We ran a structured process that began with ideation and embraced iteration, starting with 3 dozen logo mark concepts. Over four rounds of design iteration we refined down to the winning logo mark.

READ THE FULL CASE STUDY

OCT 11, 2021

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How To Run A Successful Logo Design Process

Learn how you can run a logo design process that will result in something powerful.

Read More

OCT 11, 2021

ABN e76 - Building Visual Systems

Building Visual Systems

A Brave New’s Art Director Phil Padilla talks through his approach to building a comprehensive visual system for your brand.

Read More

GET IN TOUCH

Take the first step toward a lasting impression

Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.

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