Redapt Brand Refresh
When enterprise technology solutions provider Redapt acquired a cloud services company, they needed a way to move forward with a single, unified brand. At the same time, the company wanted to refresh its branding to better reflect its new trajectory.
Relaunching a brand after two companies became one
Redapt is an enterprise technology solutions provider with a growing footprint of clients nationwide and global. When the company acquired a cloud services company, they needed a way to move forward with a single, unified voice to help them stand out in their crowded industry.
Good things can happen quickly
Working on a compressed timeline, A Brave New conducted a comprehensive brand refresh for Redapt.
This refresh included everything from research and design, to marketing and implementation — all within four months. The phases of this process were:
Unity and Uniqueness
Following the successful relaunch of the new, unified brand, Redapt has been able to establish an internal culture of two former companies merged into a single set of shared values.
Externally, the branding refresh and new website has helped Redapt display its uniqueness as a company in a market where most companies look and feel exactly the same.
The speed and attention to detail ABN delivered helped our company unify its brand and reintroduce ourselves as a standout in the crowded enterprise technology market — and they did it in just four months.
Take the first step toward a lasting impression
Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.