BRAND DEVELOPMENT

Redapt Brand Refresh

When enterprise technology solutions provider Redapt acquired a cloud services company, they needed a way to move forward with a single, unified brand. At the same time, the company wanted to refresh its branding to better reflect its new trajectory.

THE SITUATION

Relaunching a brand after two companies became one

Redapt is an enterprise technology solutions provider with a growing footprint of clients nationwide and global. When the company acquired a cloud services company, they needed a way to move forward with a single, unified voice to help them stand out in their crowded industry.

Brand Research

Brand Identity

Visuals & Messaging

Brand Implementation

Technology

Lorem ipsum dolor sit amet, consectetur adipiscing elit

THE SOLVE

Good things can happen quickly

Working on a compressed timeline, A Brave New conducted a comprehensive brand refresh for Redapt.

This refresh included everything from research and design, to marketing and implementation — all within four months. The phases of this process were:

THE RESULTS

Unity and Uniqueness

Following the successful relaunch of the new, unified brand, Redapt has been able to establish an internal culture of two former companies merged into a single set of shared values.

Externally, the branding refresh and new website has helped Redapt display its uniqueness as a company in a market where most companies look and feel exactly the same.

BEFORE

AFTER

TESTIMONIAL

The speed and attention to detail ABN delivered helped our company unify its brand and reintroduce ourselves as a standout in the crowded enterprise technology market — and they did it in just four months.

David Cantu

Co-founder & COO

YOUTUBEREDAPT

REACH OUT

Take the first step toward a lasting impression

Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.

BOOK A CONSULTATION