Redapt Brand Refresh

When enterprise technology solutions provider Redapt acquired a cloud services company, they needed a way to move forward with a single, unified brand. At the same time, the company wanted to refresh its branding to better reflect its new trajectory.

The Sitch

Relaunching a brand after two companies became one

Redapt is an enterprise technology solutions provider with a growing footprint of clients nationwide and global. When the company acquired a cloud services company, they needed a way to move forward with a single, unified voice to help them stand out in their crowded industry.

The Solve

Good Things Can Happen Quickly

Working on a compressed timeline, A Brave New conducted a comprehensive brand refresh for Redapt. 

This refresh included everything from research and design, to marketing and implementation — all within four months. The phases of this process were:

Brand Research

Extensive audience research and persona development, as well as full products, services, and competitive landscape audits.

Brand Identity

Development of a unified identity, core attributes, personality, and a positioning statement, along with brand architecture to cohesively position the products and services of the combined companies.

Visuals & Messaging

Visual system development, including mood boards, logo creation, color and typography selection, imagery creation, messaging guidelines, and full brand style guide.

Brand Implementation

Full implementation plan, from internal and external launch, to selection of brand leadership team, organization-wide brand champions, collateral and website updates, and full brand launch communication plan.

The Results

Unity and Uniqueness

Following the successful relaunch of the new, unified brand, Redapt has been able to establish an internal culture of two former companies merged into a single set of shared values.

Externally, the branding refresh and new website has helped Redapt display its uniqueness as a company in a market where most companies look and feel exactly the same.



The speed and attention to detail ABN delivered helped our company unify its brand and reintroduce ourselves as a standout in the crowded enterprise technology market — and they did it in just four months.

David Cantu, Co-Founder and COO of Redapt

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