info@abravenew.com
(206) 746-5024
2400 NW 80th St, #540, Seattle, WA 98117
CLIENTS
Hospitals & healthcare providers
Patients are the center of the healthcare. Hospital and healthcare provider brands should reflect that. Our approach is the same whether you are a large hospital or a small specialty clinic. We'll take the time to understand the unique value you provide to your patients and craft a brand that meets patients where they're at.
Research
Understand what your audiences care about and how to meet them where they're at
Brand strategy
Showcase why your approach and patient care philosophy is distinct
Visual identity development
Build a look and feel that conveys confidence while emphasizing human connection
Content strategy
Tell a story that connects with with patients, employees, partners, and payers
SOLUTIONS
Branding centered on the patient experience
Great hospital and healthcare provider brands clearly articulate the unique way they center care around the patient and improve health outcomes. We have experience crafting brands for hospitals, primary care providers, hospice and palliative care organizations, and more.
CASE STUDY
HUNTSMAN CANCER INSTITUTE
Cancer center branding & implementation
A Brave New completed a full branding development and implementation process including audience research, brand identity development, visuals and messaging, and a 12-month implementation process. Together with our partners at HCI and HCF, we developed a brand that could carry the organizations forward into the next phase of their growth. Our approach produced multiple key outcomes.
Organizational alignment
We collaborated with a team of 30 stakeholders from HCI and HCF to create a brand identity that aligned the two organizations and a content planning process that would ensure future efforts were in line with HCI's unique approach.
A unique vision
Design systems
OUR APPROACH
Crafting bold & memorable hospital & healthcare provider brands
Healthcare is about improving the lives of patients. And yet, too often healthcare brands can appear cool and reserved. We help hospitals and healthcare providers develop brands that showcase human connection and health outcomes while demonstrating research & clinical expertise.
Uncover what makes you unique
It's an established fact that there are multiple healthcare organizations that provide the same type of care as you. We'll work with you to uncover what is truly unique about your approach and showcase it at the core of your brand.
Balance empathy and clinical expertise
Communicate effectively with patients, providers, payers, and more
Achieve discipline and consistency
GUIDE
The secret to an accelerated branding process
Explore this guide to learn why you should invest in your brand, and why you shouldn’t take years to do it
PODCAST
Curiosity, Continuous Learning & Embracing Constant Change with Alison Tyrrell
Alison Tyrrell the Head of Marketing at SilverCloud Health joins the podcast to discuss all aspects of marketing in healthcare, especially when it comes to communicating with complex audiences.