A Brave New Podcast | A Brave New

Sep 02, 2026

How Zivian Health Builds Trust, with Chris Prudhomme

Branding Healthcare Technology Read More

How Zivian Health Builds Trust, with Chris Prudhomme

Aug 28, 2026

Certitude & Early Breast Cancer Detection, with Jaime LaMontagne

Branding Healthcare Read More

Certitude & Early Breast Cancer Detection, with Jaime LaMontagne

Aug 19, 2026

Nasco Healthcare’s Brand Breakthrough: Listen More, Add Less, with Aeron Povey

Branding Healthcare Read More

A Brave New

A Brave New Podcast is a show about branding and marketing. But more than that, it's an exploration of what it takes to create brands that will be remembered and how marketing can be a catalyst for those brands' success.

Join Josh Dougherty as he explores key branding and design concepts, interviews marketing and branding leaders from around the healthcare industry, and asks big questions about what it means be brave, be bold, and be remembered in the healthcare and health tech space. Episodes are published weekly. Listen here or on your favorite podcast platform.

How Zivian Health Builds Trust, with Chris Prudhomme

How Zivian Health Builds Trust, with Chris Prudhomme

Certitude & Early Breast Cancer Detection, with Jaime LaMontagne

Certitude & Early Breast Cancer Detection, with Jaime LaMontagne

Nasco Healthcare’s Brand Breakthrough: Listen More, Add Less, with Aeron Povey

Building The Children’s Minnesota Brand Repost, with Hillery Smith Shay

The Evolution of the Sickbay Brand, with Jennifer Lazarz

Building Trust in Digital Health, with Geoffrey Schiavon

Building Trust in Digital Health, with Geoffrey Schiavon

Marketing at Scale, with Ashley Buehnerkemper

Marketing at Scale, with Ashley Buehnerkemper

Where Brand Building & Performance Marketing Intersect, with Kristi Annes

HubSpot Sensitive Data Update, with Hank Lander

HubSpot Sensitive Data Update, with Hank Lander

The Brand Multiplier, with Josh Dougherty

Service Pivots and Brand Evolution, with Jennifer Sargent

Brand Architecture and Healthcare M&A, with Josh Dougherty

People Are the Brand: How VitalPath Builds Trust Through Execution, with Bridget Locke

Building A Medical Device Brand, with Sharon Dayan

Takeaways From NACCDO-CMCA, with Josh Dougherty

Takeaways From NACCDO-CMCA, with Josh Dougherty

Building the Elektra Health Brand, with Jacqueline Parisi

Keys To Building A Great Culture, with Chad Kearns

Keys To Building A Great Culture, with Chad Kearns

How Care2U Delivers High-Acuity Care at Home, with Lon Hecht

How Care2U Delivers High-Acuity Care at Home, with Lon Hecht

PR Fundamentals for Healthcare, with Danielle Ruckert

PR Fundamentals for Healthcare, with Danielle Ruckert

Building a Great Healthcare Brand Via Consistent Experience, with Gail Findlay-Shirras

Tools To Empower Teams To Live Your Brand, with Josh Dougherty

Building Member Trust and Engagement, with Annie Furlong

Building Member Trust and Engagement, with Annie Furlong

When to Pursue a Brand Refresh, with Adam Taylor

Branding In A Regulated Space, with Jen Bruursema

Branding In A Regulated Space, with Jen Bruursema

How To Build a Brand When Trust is the Product, with Erica Klinger

Edelman Trust Barometer, with Josh Dougherty

Edelman Trust Barometer, with Josh Dougherty

Securing Your IT - Why It Matters For Healthcare Brands, with Kevin Gemeroy

Securing Your IT - Why It Matters For Healthcare Brands, with Kevin Gemeroy

PointClickCare Rebrand, with Saige Carpenter

PointClickCare Rebrand, with Saige Carpenter

Building a Cancer Center Brand / CMCA with Meredith Rae Vehar

The Intersection of Brand & ABM, with Brianna Miller

How Brand Helps Healthtech Startups Fundraise, Sell, & Scale, with Adam Taylor

Kicking off 2026, with Josh Dougherty

Kicking off 2026, with Josh Dougherty

Building The Children’s Minnesota Brand, with Hillery Smith Shay

How to Nail Your Health Tech Brand Positioning, with Brad Steinbacher

The State of Health Tech Venture Capital, with Tamar Rudnick

The State of Health Tech Venture Capital, with Tamar Rudnick

Brand Architecture Basics with Josh Dougherty

Branding Fundamentals, Part 2 with Josh Dougherty

Branding Fundamentals, Part 2 with Josh Dougherty

HubSpot for Healthcare & Sensitive Data, with Hank Lander

HubSpot for Healthcare & Sensitive Data, with Hank Lander

Insights from the 2025 Edelman Trust Barometer for healthcare brands

Insights from the 2025 Edelman Trust Barometer for healthcare brands

Unpacking the Intelerad Rebrand, with Jordan Bazinsky

Unpacking the Intelerad Rebrand, with Jordan Bazinsky

Branding Fundamentals Part 1, with Josh Dougherty

Branding Fundamentals Part 1, with Josh Dougherty

Strategic Software Selection, with Rachael Radford

Strategic Software Selection, with Rachael Radford

Eight mistakes to avoid when rolling out your brand, with Josh Dougherty

Building Big Bold Brands, with Karley Cunningham

Building Big Bold Brands, with Karley Cunningham

Pipeline Marketing, with Matt Heinz

Pipeline Marketing, with Matt Heinz

Discussing Marketing Trends, with Kirsten Cutshall

Discussing Marketing Trends, with Kirsten Cutshall

Designing Brand Identity, with Rob Meyerson

A Strategic Approach To Tech, with Jon Christensen

A Strategic Approach To Tech, with Jon Christensen

Public Relations Fundamentals, with Elizabeth Sutherland

Public Relations Fundamentals, with Elizabeth Sutherland

Building a Hypergrowth B2B SaaS Brand, with Rabah Rahil

Overcoming The Imposter, with Kris Kelso

Overcoming The Imposter, with Kris Kelso

Fantasy Brand Draft, with the A Brave New Team

Building Visual Systems, with Phil Padilla

Building Visual Systems, with Phil Padilla

Trusting Your Gut & Brand Building, with Josh Dougherty

Talking branding, with Steve Brock

Talking branding, with Steve Brock

All About F1 Brand Associations, with Brad Steinbacher

Lessons From The 2023 Edelman Trust Barometer For Healthcare & Tech Brands

Lessons From The 2023 Edelman Trust Barometer For Healthcare & Tech Brands

Healthtech Marketing With A Mission, with Nora Marsh

Healthtech Marketing With A Mission, with Nora Marsh

Community Building, Content, & Innovation In The Corporate Learning Space, with Jack Foster

Community Building, Content, & Innovation In The Corporate Learning Space, with Jack Foster

3 Imperatives For B2B Marketing Leaders As We Kick Off 2023, with Josh Dougherty

3 Imperatives For B2B Marketing Leaders As We Kick Off 2023, with Josh Dougherty

Recapping 2022…and looking forward to the New Year!, with Michelle Burk-Gomez & Brad Steinbacher

Recapping 2022…and looking forward to the New Year!, with Michelle Burk-Gomez & Brad Steinbacher

Driving Growth As A CMO, with Grant Johnson

Driving Growth As A CMO, with Grant Johnson

Marketing A Complex Tech Product, with Josh Dougherty

Marketing A Complex Tech Product, with Josh Dougherty

Marketing With Purpose, with Heidi Lorenzen

Marketing With Purpose, with Heidi Lorenzen

Data-Driven Marketing with Erich Ziegler

Data-Driven Marketing with Erich Ziegler

Driving Growth Via Questions, Curiosity, & Analytics, with Michael Freeman

Driving Growth Via Questions, Curiosity, & Analytics, with Michael Freeman

Building Authority Through Public Speaking, with Michael Port

Building Authority Through Public Speaking, with Michael Port

HubSpot Deep Dive, with Ben Slager

HubSpot Deep Dive, with Ben Slager

Content, Creativity, & Storytelling, with Brad Steinbacher

Content, Creativity, & Storytelling, with Brad Steinbacher

How To Effectively Roll Out Your Brand, with Josh Dougherty

The Power Of Brand, with Fabian Geyrhalter

How Trust Builds High Functioning Teams, with Hunter Gatewood

How Trust Builds High Functioning Teams, with Hunter Gatewood

Marketing As A Catalyst For Growth, with Deepika Kumar

Marketing As A Catalyst For Growth, with Deepika Kumar

Curiosity, Continuous Learning & Embracing Constant Change, with Alison Tyrrell

Curiosity, Continuous Learning & Embracing Constant Change, with Alison Tyrrell

Building A Marketing Strategy, with Josh Dougherty

Building A Marketing Strategy, with Josh Dougherty

Avoiding Marketing Extinction Through Continuous Learning

Avoiding Marketing Extinction Through Continuous Learning

Creating A Strong Visual Brand, with Phil Padilla

Working With Stakeholders On Brand & Strategy Projects

The State of Content, with Josh Dougherty

The State of Content, with Josh Dougherty

Peripheral Thinking And Innovation, with Paul Daniels

Peripheral Thinking And Innovation, with Paul Daniels

Branding Is Memory Curation, with Josh Dougherty

Branding Is Memory Curation, with Josh Dougherty

It’s Bittersweet: Polly is leaving ABN, with Josh Dougherty

It’s Bittersweet: Polly is leaving ABN, with Josh Dougherty

ABM is B2B Marketing 2.0, with Polly Yakovich

ABM is B2B Marketing 2.0, with Polly Yakovich

Design Thinking, with Hannah Berson

Design Thinking, with Hannah Berson

How We Work With Clients (And Why It Works), with Polly Yakovich

How We Work With Clients (And Why It Works), with Polly Yakovich

Reflecting on 2021, with Josh Dougherty

Reflecting on 2021, with Josh Dougherty

Leading with Courage, with Kim Campbell

Leading with Courage, with Kim Campbell

Meeting End of the Year Goals, with Josh Dougherty

Meeting End of the Year Goals, with Josh Dougherty

Utilizing Grassroots Efforts, with Erica Klinger

Utilizing Grassroots Efforts, with Erica Klinger

Navigating Post Pandemic Challenges In Healthcare, with Hannah Thomas

Navigating Post Pandemic Challenges In Healthcare, with Hannah Thomas

Harnessing the Power of Community, with Garrett Harding

Harnessing the Power of Community, with Garrett Harding

2021 Trends and Preparing for 2022, with Josh Dougherty

2021 Trends and Preparing for 2022, with Josh Dougherty

Marketing Challenges in Advance Care Planning, with Scott Brown

Marketing Challenges in Advance Care Planning, with Scott Brown

Creating a Thriving Virtual Workplace, with Tara Powers

Creating a Thriving Virtual Workplace, with Tara Powers

Innovation in Healthcare Technology, with Jenn Roberts

Innovation in Healthcare Technology, with Jenn Roberts

The Four Key Elements That Make a Great Brand, with Steve Brock

Bravery and Empowering Women in Leadership, with Nicole Bianchi

Bravery and Empowering Women in Leadership, with Nicole Bianchi

Growth-Driven Website Design, with Josh Dougherty

Growth-Driven Website Design, with Josh Dougherty

Creating Great Marketing Content, with Polly Yakovich

Creating Great Marketing Content, with Polly Yakovich

Promoting Workplace Diversity, with Michelle Burk-Gomez

Promoting Workplace Diversity, with Michelle Burk-Gomez

DIP: Drive, Initiative, and Push, with Carter Wade

DIP: Drive, Initiative, and Push, with Carter Wade

Languishing, Values, and the Post Pandemic Workplace, with Polly Yakovich

Languishing, Values, and the Post Pandemic Workplace, with Polly Yakovich

Future-Facing Marketing Trends, with Josh Dougherty

Future-Facing Marketing Trends, with Josh Dougherty

Building a Better Agency/Client Relationship, with Stacey Singer

Building a Better Agency/Client Relationship, with Stacey Singer

Turning the Tables, with Polly Yakovich and Stephen Woessner

Turning the Tables, with Polly Yakovich and Stephen Woessner

Demystifying Culture, with Chris Ihrig

Demystifying Culture, with Chris Ihrig

Navigating the Complexities of the Pandemic, with Rhiannon Andersen

Navigating the Complexities of the Pandemic, with Rhiannon Andersen

An Argument in Favor of Direct Response Marketing, with Polly Yakovich

An Argument in Favor of Direct Response Marketing, with Polly Yakovich

The Power of Connection and Collaboration, with Jennifer Pascoe

The Power of Connection and Collaboration, with Jennifer Pascoe

ABM: Account-Based Marketing, with Josh Dougherty

ABM: Account-Based Marketing, with Josh Dougherty

Adapting to Change, with Jordon Meyer

Adapting to Change, with Jordon Meyer

The Power of Why, with Cary Weston

The Power of Why, with Cary Weston

Essentialism: The Power of Prioritization, with Polly Yakovich

Essentialism: The Power of Prioritization, with Polly Yakovich

The Agency-Client Relationship, with Drew McLellan

The Agency-Client Relationship, with Drew McLellan

Establishing Your Visual Strategy, with Amy Balliett

Establishing Your Visual Strategy, with Amy Balliett

Reclaiming Our Creativity, with Melanie Falick

Reclaiming Our Creativity, with Melanie Falick

High-Value B2B and Proving Marketing’s Worth, with Susan Curhan

High-Value B2B and Proving Marketing’s Worth, with Susan Curhan

Getting to Know A Brave New, with Polly Yakovich & Stephen Woessner

Getting to Know A Brave New, with Polly Yakovich & Stephen Woessner

Turning a Family Business into a Tech Powerhouse, with David Cantu

Turning a Family Business into a Tech Powerhouse, with David Cantu

The Role of World-Building in Digital Marketing, with Ian Lurie

The Role of World-Building in Digital Marketing, with Ian Lurie

The Value of Research, with Felicity Moore

The Value of Research, with Felicity Moore

Marketing During and After the Global Crisis, with Josh Dougherty

Marketing During and After the Global Crisis, with Josh Dougherty

Tearing Down Silos and Breaking Out of Your Comfort Zone, with George Brooks

Tearing Down Silos and Breaking Out of Your Comfort Zone, with George Brooks

Examining Our Values and Looking to the Future, with Jill Jago

Examining Our Values and Looking to the Future, with Jill Jago

The Challenges and Opportunities of Marketing on a Global Scale, with Devin Moore

The Challenges and Opportunities of Marketing on a Global Scale, with Devin Moore

Future-proofing Your Business With Thought Leadership, with Stephen Woessner

Future-proofing Your Business With Thought Leadership, with Stephen Woessner

Differentiating Your Business Through Powerful Branding, with Josh Dougherty

Differentiating Your Business Through Powerful Branding, with Josh Dougherty

Welcome To A Brave New Podcast

Welcome To A Brave New Podcast

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