Marketing During and After the Global Crisis, with Josh Dougherty

May 26, 2020
PRODUCED BY POLLY YAKOVICH

 

Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has a decade of experience in digital marketing and branding.

What you’ll learn about in this episode:

  • How to pivot online if your business development efforts have historically been in-person and have been disrupted by current events (and your company is behind with digital marketing for any reason)
  • Why inbound marketing is the perfect digital marketing model for you right now (because meeting prospects where they’re at and really helping them works at any time)
  • Why these unprecedented challenges are creating confusion, and what resources are available to gather B2B marketing and benchmarking data
  • Why inbound marketing works to build trust and relationships now
  • Why Fast Company considers Airbnb's decision to suspend all of their marketing to be a major blunder, and why now is is an important time to continue marketing efforts
  • How an inbound marketing model works tactically - from the start of the process to the close of the deal, and what steps you can take at each phase to maximize success
  • Why you need to be consistent with content and develop a regular cadence of posting new content
  • What steps Josh recommends you start with during the pandemic, and how to take action at minimal cost at each phase
  • Why it is important to develop a two-way relationship with prospects when you reach the convert phase, and how to nurture your relationships and close your prospects

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Additional Resources:

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