Healthtech Marketing With A Mission, with Nora Marsh

February 8, 2023

Nora Marsh, Director of Marketing at CareMessage, leads strategy development for communicating product value as well as efforts to generate demand among new customers and support customer retention. Nora's background in healthcare marketing is broad and deep. She spent 15 years in advertising and communications for pharmaceutical products, medical devices, and over-the-counter health products before pivoting to product marketing for healthcare technology tools. Currently, Nora is focused on bringing her expertise and knowledge to help improve access to healthcare and equitable health outcomes.

What you’ll learn about in this episode:

  • How CareMessage is using technology to help safety-net organizations meet the needs of underserved populations
  • The challenges we face as a society as we strive to reach all patients with the information they need 
  • The importance of providing healthcare navigation and guidance to people who do not necessarily know how to get the care they need
  • Nora’s experience shifting from agency to in-house roles and how it’s impacted her approach to marketing
  • Tips for successfully partnering with an agency
  • How to stay on track and focused as a small marketing team
  • The importance of market research and competitor research in marketing
  • Nora’s principles for content strategy
    • Powerful- Don’t waste anyone’s time- everything should be worth reading 
    • Affinity-Building- Our content moves us from being a service to being a strategic partner, as I mentioned before, and consistency builds trust, and 
    • Efficient -“Create once, repurpose forever” 

Additional resources: 

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