Episode 130: Building Trustworthy Healthcare Brands with Claire Bolger

Claire Bolger is the Senior Director of Marketing and Growth at Health2047. In this role, she leads brand, PR, and strategic communications for the firm while advising portfolio companies and corporate partners on growth strategy, commercialization, and innovation.

Prior to joining Health2047, Claire was a consultant for early-stage startups and has worked with corporate clients ranging from Planned Parenthood to Stanford Medicine. As Assistant Vice President of Marketing at EmblemHealth, Claire built and led a department responsible for marketing, PR, market insights, and events across the company’s portfolio of health plans and provider practices. Claire holds an MSc from the London School of Economics and Political Science and a BA from McGill University.

What you’ll learn about in this episode:

Health2047’s mission and approach to investing
How Health2047’s venture studio model differs from traditional venture capital firms
Claire’s approach to go-to-market, starting with audience definition and personas through to specific strategies and tactics - with everything focused on solving actual customer problems
Why an early stage startup, and especially the brand voice, must sound like the founder so that the authenticity of the brand can carry on through to things like investment pitches
How founders can build trust in the healthcare space today
The importance of defining the brand story for employees
Claire’s one recommendation for founders this quarter: run an AI visibility audit