BRAND DEVELOPMENT
Redapt Brand Refresh
When enterprise technology solutions provider Redapt acquired a cloud services company, they needed a way to move forward with a single, unified brand. At the same time, the company wanted to refresh its branding to better reflect its new trajectory.
THE SITUATION
Relaunching a brand after two companies became one
Redapt is an enterprise technology solutions provider with a growing footprint of clients nationwide and global. When the company acquired a cloud services company, they needed a way to move forward with a single, unified voice to help them stand out in their crowded industry.
Brand Research
Brand Identity
Visuals & Messaging
Brand Implementation
THE SOLVE
Good things can happen quickly
Working on a compressed timeline, A Brave New conducted a comprehensive brand refresh for Redapt.
This refresh included everything from research and design, to marketing and implementation — all within four months. The phases of this process were:
THE RESULTS
Unity and Uniqueness
Following the successful relaunch of the new, unified brand, Redapt has been able to establish an internal culture of two former companies merged into a single set of shared values.
Externally, the branding refresh and new website has helped Redapt display its uniqueness as a company in a market where most companies look and feel exactly the same.
BEFORE
AFTER
TESTIMONIAL
The speed and attention to detail ABN delivered helped our company unify its brand and reintroduce ourselves as a standout in the crowded enterprise technology market — and they did it in just four months.
David Cantu
Co-founder & COO
