So Long, Net Neutrality

Written by Polly Yakovich

It was great knowing you, I really hope we meet again.

Read the NY Times piece about the end of net neutrality here.

In our office, there is consensus that one of the biggest risks is giving control to large ISPs that can choose to throttle internet services, or charge differently for access to certain sites and speeds.

In an un-scientific survey of the office, we had this to say:

"The recent repeal of net neutrality opens the floodgates for internet providers to develop highly competitive pay for play atmosphere." - Arielle

"It could mean the end of the internet as we know it. How? Verizon owns Yahoo. What if they decide that all web browsing from Yahoo search doesn’t count against your mobile data cap? What if they institute data caps for their at home Fios service with the same restriction? It’s unlikely, that’s going to bring down Google. But in 1999 it would have. We don’t know what innovation this is going to slow down, but it almost certainly will." - Jacob

"Booooo, why is everyone so lame these days?" - Polly

"The strength of the internet has always been that the little guy can compete with the big guy. The rollbacks to net neutrality likely end that: not today, not tomorrow, but bit by bit it will happen so that we don't notice it all at once. As a result, digital marketing is going to become significantly more difficult and likely more expensive as pay-to-play becomes the standard operating procedure. Everyone should call their congresspeople. This ruling needs to be rolled back to preserve the internet as the powerful tool that it is today." - Josh

 State legislators in some states are working to preserve access, including Washington state, but much is still unknown. How do you feel about the end of net neutrality?



Written by Polly Yakovich on 06.12.2018
Category Technology  

Get Brave New Updates


UTM Parameters the Brave New Way

If you have never heard of UTM Parameters you are not alone. If you are thinking you know all there is to know, you are equally in good company....

Read More

Google's Got Our Kids

Lately we've all been focusing on Facebook and their lock on all of our data. But it turns out that Google's got our kids.

Read More

Custom vs. Comercial WordPress Themes

WordPress themes control more than just how your site looks. They contain specific customizer values to help you control your site, bits of logic...

Read More