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The New Age of Facebook Ads Is On The Horizon — Virtual Billboards, Anyone?

Ash Hoffman in Digital Media  

You're walking down the sidewalk on a bright, sunny day. The birds are chirping, the grass is green, and no one is wearing any pants.

You look up, glancing at the world around you, and see a giant billboard on the side of the road. It's promoting those boots you were looking at just yesterday.[...]

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All The (New) Google Tools

Josh Dougherty in Digital Media  

Google announced a gaggle of new or repackaged tools in the last few weeks. These changes are especially important if you use Google's advertising platforms for demand generation. Here's a rundown of what we believe are some of the most relevant things to keep an eye on.

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Getting Eyes On Your Content

Josh Dougherty in Digital Media, Inbound Marketing  

"Ever had that sinking feeling? You hit the publish button and ...Nothing. Tumbleweed. It doesn’t have to be that way. There are countless ways to get eyes on your content. However, Facebook is one of the most powerful. Best thing? Promoting your content on Facebook doesn’t have to break the[...]
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4 Keys To Designing An Effective Facebook Ad

Polly Yakovich in Digital Media  

On Facebook, you have milliseconds to catch someone’s eye while they scroll through their feed. Otherwise, you’re out of luck.

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How The Math Men Overthrew The Mad Men

Polly Yakovich in Digital Media  

It's hard to avoid talking about big data and data protections these days, with Facebook and Google continuously in the news. The New Yorker featured this excerpt from Ken Auletta's forthcoming book "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)," which takes us through[...]

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Google's Got Our Kids

Polly Yakovich in Technology, Digital Media  

Lately we've all been focusing on Facebook and their lock on all of our data. But it turns out that Google's got our kids.

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Podcast: On Facebook and Privacy

Polly Yakovich in Podcast, Digital Media  

Well, Facebook is still in the news with questions about the privacy of their user data and control over data leaks. Mark Zuckerberg is now being asked to testify to the EU about Facebook's data practices.

Today's breaking news is that Cambridge Analytica, the company that sparked the scandal,[...]

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Insta Algorithm Change

Polly Yakovich in Digital Media  

You may have heard: Instagram is adjusting their algorithm.

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Are You Advertising On LinkedIn?

Josh Dougherty in Digital Media  

If you aren't currently advertising on LinkedIn, it's probably time to consider it.

At the same time that Facebook is going through an ongoing crisis precipitated by Cambridge Analytica, LinkedIn is emerging as a highly lucrative platform.

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10 Quick Tune-Ups For Your Digital Media Program This Year

Polly Yakovich in Digital Media  

Today I guest blogged over at Donlon Agency sharing 10 Quick Tune-Ups For Your Digital Media Program This Year.

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