Posts by:
Josh Dougherty
Our blog is a collection of articles about branding, content strategy, and design. Our articles focus on unpacking key concepts, ideas, and trends that will help healthcare and technology firm build a memorable brand that will help them stand out in their market and grow. Each article is hand-crafted by our team and our closest partners.
A Brave New is a branding, content strategy, and design agency located in Seattle, WA. We help healthcare and technology brands break away from the crowd, rise above the chaos, and make a lasting impression.
Jan 31, 2024 | Josh Dougherty
Branding Fundamentals: Personality
Jan 18, 2024 | Josh Dougherty
Branding Fundamentals: Positioning Statement
Dec 22, 2023 | Josh Dougherty
Top 5 Blog Posts of 2023
Nov 16, 2023 | Josh Dougherty
Branding fundamentals: core attributes
Sep 06, 2023 | Josh Dougherty
Branding fundamentals: essence & promise
Aug 30, 2023 | Josh Dougherty
All Your HubSpot and Technology Questions Answered
Jun 01, 2023 | Josh Dougherty
The Case For Growth-Driven Design
May 10, 2023 | Josh Dougherty
What are you really selling?
Mar 22, 2023 | Josh Dougherty
How To Run A Successful Logo Design Process
Feb 22, 2023 | Josh Dougherty
The Power Of A Brand-Focused Competitive Analysis
Feb 01, 2023 | Josh Dougherty
Lead Gen & Building Communities
Nov 04, 2022 | Josh Dougherty
How To Market A Complex Tech Product
Sep 22, 2022 | Josh Dougherty
Unpacking Exciting New HubSpot Features
Aug 11, 2022 | Josh Dougherty
Good Brands & Bad Instagram Handles
Aug 04, 2022 | Josh Dougherty
How To Effectively Roll Out Your Brand
Jul 21, 2022 | Josh Dougherty
Flipping The Narrative On Disruption
Jun 27, 2022 | Josh Dougherty
Marketing, Neuroscience, and Branding
May 24, 2022 | Josh Dougherty
An Art Director’s Process For Branding
Apr 12, 2022 | Josh Dougherty
An Introduction To Integrated Branding
Apr 08, 2022 | Josh Dougherty
The Power Of Thinking Outside Yourself
Mar 31, 2022 | Josh Dougherty
Usability Testing: Kill Your Darlings
Mar 17, 2022 | Josh Dougherty
Innovation, Why Are You So Hard?
Mar 11, 2022 | Josh Dougherty
Some Bittersweet News
Nov 03, 2021 | Josh Dougherty
Your Secret Sauce Shouldn’t Be So Secret
Oct 14, 2021 | Josh Dougherty
Inbound 2021 Is In The Books
Sep 23, 2021 | Josh Dougherty
Takeaways From MAICON 2021
Aug 27, 2021 | Josh Dougherty
Disruption Is Here, Are You Ready?
May 13, 2021 | Josh Dougherty
Creating Ideal Customer Profiles: The Fundamentals
Jan 27, 2021 | Josh Dougherty
Branding Is Memory Curation
Dec 11, 2020 | Josh Dougherty
How We Price Website Design
Nov 24, 2020 | Josh Dougherty
How We Price Branding
Oct 06, 2020 | Josh Dougherty
The Future Is Human Connection … In Virtual Spaces
Sep 25, 2020 | Josh Dougherty
Recapping Inbound 2020
Aug 18, 2020 | Josh Dougherty
Generating The Right Leads
Jun 09, 2020 | Josh Dougherty
How We Build Websites That Drive Results
Mar 31, 2020 | Josh Dougherty
Wrapping Up The Weirdest Quarter Ever
Mar 16, 2020 | Josh Dougherty
Be Brave Enough To Trust Your Gut
Jan 21, 2020 | Josh Dougherty
Why We Believe In An Accelerated Branding Process
Sep 06, 2019 | Josh Dougherty
The Latest From Inbound 2019
May 16, 2019 | Josh Dougherty
Inbound, Sales, & Picking Up The Damn Phone
Mar 14, 2019 | Josh Dougherty
Jumpstart Your Personal Brand On Social
Jan 21, 2019 | Josh Dougherty
How To Prioritize The Right Website Goals
Jan 16, 2019 | Josh Dougherty
Introducing Shea Williamson
Jan 07, 2019 | Josh Dougherty
Create Great Content, Then Distribute It
Nov 19, 2018 | Josh Dougherty
Are You Too Focused On Selling?
Oct 18, 2018 | Josh Dougherty
Why We Left The Big Agency...To Found A Small One
Oct 09, 2018 | Josh Dougherty
Will You Say Yes To Momentum?
Sep 20, 2018 | Josh Dougherty
Treat Your Agency Like A Marketing Hire
Sep 07, 2018 | Josh Dougherty
Inbound 2018: Day 2
Sep 06, 2018 | Josh Dougherty
New Hubspot Products To Help Your Business Grow
Aug 31, 2018 | Josh Dougherty
Join Us Next Week At Inbound 2018
Aug 27, 2018 | Josh Dougherty
What Topics Will You Own?
Aug 17, 2018 | Josh Dougherty
Constructive Criticism & Humility
Aug 06, 2018 | Josh Dougherty
Blind Hope Is Too Risky. Try Usability Testing.
Jul 27, 2018 | Josh Dougherty
Our Website Will Never Drive Quality Leads...
Jul 25, 2018 | Josh Dougherty
How Factfulness Can Improve Your Inbound Program
Jul 10, 2018 | Josh Dougherty
Introducing The New donorbase.com
Jul 05, 2018 | Josh Dougherty
Creating A Brand That Doesn't Loot'n'Leave
Jul 03, 2018 | Josh Dougherty
All The (New) Google Tools
Jun 27, 2018 | Josh Dougherty
Storytelling Isn't Enough
Jun 26, 2018 | Josh Dougherty
Drive More Leads With Your Inbound Program
Jun 22, 2018 | Josh Dougherty
I Only Stay At Airbnbs With 20-30 5-Star Reviews
Jun 15, 2018 | Josh Dougherty
Getting Eyes On Your Content
Jun 06, 2018 | Josh Dougherty
Do Some People Dislike You? That's Great News
May 25, 2018 | Josh Dougherty
A Friday Branding Exercise
May 23, 2018 | Josh Dougherty
Talking Digital Marketing At Seattle University
May 03, 2018 | Josh Dougherty
5 Keys To Designing The Right Content Process
Apr 30, 2018 | Josh Dougherty
Fundamentals Of A Content Audit
Apr 24, 2018 | Josh Dougherty
What Cicero Teaches Us About Marketing
Apr 16, 2018 | Josh Dougherty
What You Need To Know About Mobile-First Indexing
Apr 13, 2018 | Josh Dougherty
Collaboration Is Key For Effective Lead Scoring
Apr 10, 2018 | Josh Dougherty
Are You Advertising On LinkedIn?
Apr 09, 2018 | Josh Dougherty
5 Tips To Get The Most Out Of Your Agency
Apr 05, 2018 | Josh Dougherty
Having A Strategy For Your Content Matters
Mar 28, 2018 | Josh Dougherty
Get our New Lead Generation Ebook
Mar 21, 2018 | Josh Dougherty
Don't Entrust Your Values To Facebook
Mar 19, 2018 | Josh Dougherty
Can Blogging Really Save You?
Mar 14, 2018 | Josh Dougherty
3 Keys To A High Converting Email
Mar 13, 2018 | Josh Dougherty
Ian Lurie's Digital Marketing Stack
Mar 09, 2018 | Josh Dougherty
It Takes Time To Build A Great Brand
Feb 27, 2018 | Josh Dougherty
You Can't Optimize Your Way Out Of A Brand Problem
Jan 24, 2018 | Josh Dougherty
In 2018, Just Do Three Things
Nov 16, 2017 | Josh Dougherty
3 Ways Ebooks Can Fuels Customer Acquisition
Apr 11, 2017 | Josh Dougherty
Start Editorial Planning In 3 Easy Steps
Feb 01, 2017 | Josh Dougherty
Podcast: Agile Marketing
Jan 19, 2017 | Josh Dougherty
Why Choose Airbnb?
Aug 04, 2016 | Josh Dougherty
The Experience Matters
Jun 11, 2015 | Josh Dougherty
Escape The Ineffective Website Redesign
Jan 26, 2015 | Josh Dougherty
Measuring Success. Better.
![abn_accelerated_branding_guide_featured](https://www.abravenew.com/hubfs/abn_accelerated_branding_guide_featured.jpg)
The secret to an accelerated branding process
In this guide we unpack why a unique brand matters, how to know if your brand needs work, and the essential things you need to think about to conduct an effective branding process.
![ABN e65 - Marketing With Purpose, with Heidi Lorenzen-1](https://www.abravenew.com/hubfs/ABN%20e65%20-%20Marketing%20With%20Purpose%2c%20with%20Heidi%20Lorenzen-1.png)
Marketing With Purpose, with Heidi Lorenzen
Heidi Lorenzen joins Josh on this episode of A Brave New Podcast to build a marketing program that achieves great things.
REACH OUT
Take the first step toward a lasting impression
Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.