info@abravenew.com
(206) 746-5024
2400 NW 80th St, #540, Seattle, WA 98117
Posts by:
Josh Dougherty
Our blog is a collection of articles about all things branding, from research to strategy to implemetation. Each article unpacks key concepts, ideas, trends, and practical advice for healthcare technology, employee health and wellness programs, and hospitals and healthcare providers looking to take a leadership position in their space.
A Brave New is a branding agency located in Seattle, WA. We craft bold & memorable healthcare brands.
Apr 10, 2025 | Josh Dougherty
Ideal Customer Profile & Persona Development
Mar 20, 2025 | Josh Dougherty
You Have A Trust Problem
Jan 31, 2025 | Josh Dougherty
Looking Ahead To 2025…And Beyond
Sep 11, 2024 | Josh Dougherty
Branding Fundamentals: brand filter
May 29, 2024 | Josh Dougherty
Branding Fundamentals: benefit ladder
Jan 31, 2024 | Josh Dougherty
Branding Fundamentals: personality
Jan 18, 2024 | Josh Dougherty
Branding Fundamentals: positioning statement
Dec 22, 2023 | Josh Dougherty
Top 5 Blog Posts of 2023
Nov 16, 2023 | Josh Dougherty
Branding fundamentals: core attributes
Sep 06, 2023 | Josh Dougherty
Branding fundamentals: essence & promise
Aug 30, 2023 | Josh Dougherty
All Your HubSpot and Technology Questions Answered
Jun 01, 2023 | Josh Dougherty
The Case For Growth-Driven Design
May 10, 2023 | Josh Dougherty
What are you really selling?
Mar 22, 2023 | Josh Dougherty
How To Run A Successful Logo Design Process
Feb 22, 2023 | Josh Dougherty
The Power Of A Brand-Focused Competitive Analysis
Feb 01, 2023 | Josh Dougherty
Lead Gen & Building Communities
Nov 04, 2022 | Josh Dougherty
How To Market A Complex Tech Product
Sep 22, 2022 | Josh Dougherty
Unpacking Exciting New HubSpot Features
Aug 11, 2022 | Josh Dougherty
Good Brands & Bad Instagram Handles
Aug 04, 2022 | Josh Dougherty
How To Effectively Roll Out Your Brand
Jul 21, 2022 | Josh Dougherty
Flipping The Narrative On Disruption
Jun 27, 2022 | Josh Dougherty
Marketing, Neuroscience, and Branding
May 24, 2022 | Josh Dougherty
An Art Director’s Process For Branding
Apr 12, 2022 | Josh Dougherty
An Introduction To Integrated Branding
Apr 08, 2022 | Josh Dougherty
The Power Of Thinking Outside Yourself
Mar 31, 2022 | Josh Dougherty
Usability Testing: Kill Your Darlings
Mar 17, 2022 | Josh Dougherty
Innovation, Why Are You So Hard?
Mar 11, 2022 | Josh Dougherty
Some Bittersweet News
Nov 03, 2021 | Josh Dougherty
Your Secret Sauce Shouldn’t Be So Secret
Oct 14, 2021 | Josh Dougherty
Inbound 2021 Is In The Books
Sep 23, 2021 | Josh Dougherty
Takeaways From MAICON 2021
Aug 27, 2021 | Josh Dougherty
Disruption Is Here, Are You Ready?
Jan 27, 2021 | Josh Dougherty
Branding Is Memory Curation
Dec 11, 2020 | Josh Dougherty
How We Price Website Design
Nov 24, 2020 | Josh Dougherty
How We Price Branding
Oct 06, 2020 | Josh Dougherty
The Future Is Human Connection … In Virtual Spaces
Sep 25, 2020 | Josh Dougherty
Recapping Inbound 2020
Aug 18, 2020 | Josh Dougherty
Generating The Right Leads
Jun 09, 2020 | Josh Dougherty
How We Build Websites That Drive Results
Mar 31, 2020 | Josh Dougherty
Wrapping Up The Weirdest Quarter Ever
Mar 16, 2020 | Josh Dougherty
Be Brave Enough To Trust Your Gut
Jan 21, 2020 | Josh Dougherty
Why We Believe In An Accelerated Branding Process
Sep 06, 2019 | Josh Dougherty
The Latest From Inbound 2019
May 16, 2019 | Josh Dougherty
Inbound, Sales, & Picking Up The Damn Phone
Mar 14, 2019 | Josh Dougherty
Jumpstart Your Personal Brand On Social
Jan 21, 2019 | Josh Dougherty
How To Prioritize The Right Website Goals
Jan 16, 2019 | Josh Dougherty
Introducing Shea Williamson
Jan 07, 2019 | Josh Dougherty
Create Great Content, Then Distribute It
Nov 19, 2018 | Josh Dougherty
Are You Too Focused On Selling?
Oct 18, 2018 | Josh Dougherty
Why We Left The Big Agency...To Found A Small One
Oct 09, 2018 | Josh Dougherty
Will You Say Yes To Momentum?
Sep 20, 2018 | Josh Dougherty
Treat Your Agency Like A Marketing Hire
Sep 07, 2018 | Josh Dougherty
Inbound 2018: Day 2
Sep 06, 2018 | Josh Dougherty
New Hubspot Products To Help Your Business Grow
Aug 31, 2018 | Josh Dougherty
Join Us Next Week At Inbound 2018
Aug 27, 2018 | Josh Dougherty
What Topics Will You Own?
Aug 17, 2018 | Josh Dougherty
Constructive Criticism & Humility
Aug 06, 2018 | Josh Dougherty
Blind Hope Is Too Risky. Try Usability Testing.
Jul 27, 2018 | Josh Dougherty
Our Website Will Never Drive Quality Leads...
Jul 25, 2018 | Josh Dougherty
How Factfulness Can Improve Your Inbound Program
Jul 10, 2018 | Josh Dougherty
Introducing The New donorbase.com
Jul 05, 2018 | Josh Dougherty
Creating A Brand That Doesn't Loot'n'Leave
Jul 03, 2018 | Josh Dougherty
All The (New) Google Tools
Jun 27, 2018 | Josh Dougherty
Storytelling Isn't Enough
Jun 26, 2018 | Josh Dougherty
Drive More Leads With Your Inbound Program
Jun 22, 2018 | Josh Dougherty
I Only Stay At Airbnbs With 20-30 5-Star Reviews
Jun 15, 2018 | Josh Dougherty
Getting Eyes On Your Content
Jun 06, 2018 | Josh Dougherty
Do Some People Dislike You? That's Great News
May 25, 2018 | Josh Dougherty
A Friday Branding Exercise
May 23, 2018 | Josh Dougherty
Talking Digital Marketing At Seattle University
May 03, 2018 | Josh Dougherty
5 Keys To Designing The Right Content Process
Apr 30, 2018 | Josh Dougherty
Fundamentals Of A Content Audit
Apr 24, 2018 | Josh Dougherty
What Cicero Teaches Us About Marketing
Apr 16, 2018 | Josh Dougherty
What You Need To Know About Mobile-First Indexing
Apr 13, 2018 | Josh Dougherty
Collaboration Is Key For Effective Lead Scoring
Apr 10, 2018 | Josh Dougherty
Are You Advertising On LinkedIn?
Apr 09, 2018 | Josh Dougherty
5 Tips To Get The Most Out Of Your Agency
Apr 05, 2018 | Josh Dougherty
Having A Strategy For Your Content Matters
Mar 28, 2018 | Josh Dougherty
Get our New Lead Generation Ebook
Mar 21, 2018 | Josh Dougherty
Don't Entrust Your Values To Facebook
Mar 19, 2018 | Josh Dougherty
Can Blogging Really Save You?
Mar 14, 2018 | Josh Dougherty
3 Keys To A High Converting Email
Mar 13, 2018 | Josh Dougherty
Ian Lurie's Digital Marketing Stack
Mar 09, 2018 | Josh Dougherty
It Takes Time To Build A Great Brand
Feb 27, 2018 | Josh Dougherty
You Can't Optimize Your Way Out Of A Brand Problem
Jan 24, 2018 | Josh Dougherty
In 2018, Just Do Three Things
Nov 16, 2017 | Josh Dougherty
3 Ways Ebooks Can Fuels Customer Acquisition
Apr 11, 2017 | Josh Dougherty
Start Editorial Planning In 3 Easy Steps
Feb 01, 2017 | Josh Dougherty
Podcast: Agile Marketing
Jan 19, 2017 | Josh Dougherty
Why Choose Airbnb?
Aug 04, 2016 | Josh Dougherty
The Experience Matters
Jun 11, 2015 | Josh Dougherty
Escape The Ineffective Website Redesign
Jan 26, 2015 | Josh Dougherty
Measuring Success. Better.
The secret to an accelerated branding process
In this guide we unpack why a unique brand matters, how to know if your brand needs work, and the essential things you need to think about to conduct an effective branding process.
Marketing With Purpose, with Heidi Lorenzen
Heidi Lorenzen joins Josh on this episode of A Brave New Podcast to build a marketing program that achieves great things.
REACH OUT
Take the first step toward a lasting impression
Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.