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Great Branding Builds Alignment, Differentiation, And Freedom From Price Competition

Josh Dougherty in Branding  

With branding, it’s easy to get bogged down in abstract concepts and frameworks. We’re guilty of this just like anyone else. But sometimes, in the midst of all of the conversation, the true value is lost.

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Trends, Trust, & The Pursuit Of The Next Breakthrough

Josh Dougherty in Marketing, Featured  

Marketing is a tricky beast. To be a full-stack marketer today you must be part researcher, part psychologist, part futurist, part technologist, and part data scientist. You can say it out loud. It’s ok. There’s a lot to put your arms around.

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4 Books (+1 Article) That Will Make You A Better Leader In 2021

Josh Dougherty in Strategy  

The day-to-day work of leading with empathy, clarity, and purpose is difficult. It requires you to make judgment calls and snap decisions that will not only impact the direction of your organization, division, or department, but also your team. 

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How CEOs & Founders Can Safeguard The Future Of Their Company

Josh Dougherty in Branding  

Most CEOs and Founders have a certain magnetism. They can tell their organization's story like no one else. They inspire people to pay attention to their work. They attract top talent. They close deals.

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Branding Is Memory Curation

Josh Dougherty in Branding  

I’m walking into my freshman English class and see a chair on top of the teacher’s desk. I look around and I see that all of us are looking confused. Ten minutes later, our 60-year-old professor hopped on top of the desk and jumped in the chair. He began to read. His bushy mustache bounced along[...]

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How We Price Website Design

Josh Dougherty in Web Design  

Ah, websites. We all have one (or we need one). Most businesses who have a website also have a wishlist of the ways they’d like to improve it. But making that wishlist a reality is no small undertaking. Before you get started, you probably want to know how long it’s going to take and how much[...]

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How We Price Branding

Josh Dougherty in Branding  

Ah, branding. We all know it’s important. Just look at how much money gets spent on it. Some organizations blink their eyes and realize they’ve shelled out hundreds of thousands of dollars on a branding project, and still aren’t sure how to implement it. 

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The Case For Growth-Driven Design

Josh Dougherty in Web Design  

The frustration and discomfort hung in the room. I had an overwhelming desire to disappear into the wall, but I couldn't. I was stuck.

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How To Choose A Website Platform & Why To Consider Hubspot CMS Hub

Josh Dougherty in Web Design  

I've been building websites for a long time. Developers would probably want me to qualify that statement. I am a brand and content strategist by trade, so I don't write code. But I have guided dozens of clients through the web design process, done the hard work of structuring content to appeal[...]

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The Future Is Human Connection … In Virtual Spaces

Josh Dougherty in innovation, Marketing, Featured  

In the thousands of hours I’ve spent building and executing marketing efforts for clients, and my own agency, I’ve learned two things that remain true, no matter how much technology has evolved:

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