web-design

I’m just going to come out and say it: direct response marketing and I go way back. In fact, my first job in marketing was in direct response. (Cue record scratch sound effect.)

Ah, websites. We all have one (or we need one). Most businesses who have a website also have a wishlist of the ways they’d like to improve it. But making that wishlist a reality is no small undertaking. Before you get started, you probably want to know how long it’s going to take and how much[...]

The frustration and discomfort hung in the room. I had an overwhelming desire to disappear into the wall, but I couldn't. I was stuck.

I've been building websites for a long time. Developers would probably want me to qualify that statement. I am a brand and content strategist by trade, so I don't write code. But I have guided dozens of clients through the web design process, done the hard work of structuring content to appeal[...]

The headline might seem like a silly question, considering it’s safe to say that you—and the rest of the world—do A LOT of web browsing on your mobile phone. 

When Vera Whole Health evolved as an organization, they needed a new web presence to match their direction. A Brave New quickly created them one.

Everyone can build a website today. Right?

Technically, yes. Services like Squarespace have democratized the creation of a website. But, they can't guarantee the resulting website will deliver results in the form of brand loyalty, qualified leads, and new customers. That takes a bit more[...]

When the Washington Association For Children & Families wanted to increase recruitment of foster parents, A Brave New built them a first-in-the-nation inbound program.

So you're creating a homepage. Or maybe you're updating or refreshing one. How do you make it "good?" Or—dare I say it—"great?" A great user experience (UX) requires a lot more than just great layout; it requires a thoughtful combination of things.

Website goals. You better have them if you want to drive the growth of your site forward. In fact, you better not just have goals. You need to have the right goals.