When Vera Whole Health evolved as an organization, they needed a new web presence to match their direction. A Brave New quickly created them one.Read More
Everyone can build a website today. Right?
Technically, yes. Services like Squarespace have democratized the creation of a website. But, they can't guarantee the resulting website will deliver results in the form of brand loyalty, qualified leads, and new customers. That takes a bit more[...]Read More
So you're creating a homepage. Or maybe you're updating or refreshing one. How do you make it "good?" Or—dare I say it—"great?" A great user experience (UX) requires a lot more than just great layout; it requires a thoughtful combination of things.Read More
Website goals. You better have them if you want to drive the growth of your site forward. In fact, you better not just have goals. You need to have the right goals.Read More
"Usability testing provides an unbiased, accurate, and direct examination of your product or website’s user experience. By testing its usability on a sample of actual users who are detached from the amount of emotional investment your team has put into creating and designing the product or[...]Read More
“Artwork is inherently emotional and the emotional reactions that are elicited by abstract artwork might lead participants to focus their attention within the upper-right quadrant to better engage emotional processing” — Nicole Thomas and Ali Simpson, Acta Psychologica
I found this article in[...]Read More