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The B2B Marketer’s Guide to Creating High-Performing Email Nurture Campaigns (With Examples!)

Ash Hoffman in Inbound Marketing  

Think about the last time you took advantage of a free offer from some company you were interested in.

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How To Become A Content & Resource Ninja

Polly Yakovich in Inbound Marketing  

Strong content is the cornerstone of a healthy inbound marketing program. But great content is only as good as the resource fueling it.

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Take The Guesswork Out Of Lead Gen With Personas

Matt Beuschlein in Inbound Marketing  

You probably have a good idea of who your ideal customer is. But do you know for sure? 

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How to Use Airtable to Manage Your Editorial Calendar

Ash Hoffman in Inbound Marketing  

Ask any content marketer the key to success in content marketing, and 9 times out of 10 they will probably tell you it’s having an editorial calendar. However, anyone who has tried to put one together for their company knows that this can often be much easier said than done.

We’ve tried it all.[...]

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Brand Loyalty, Personas, and Tech: Our Top Takeaways From Inbound 2019

Ash Hoffman in Inbound Marketing  

Last week at INBOUND, HubSpot took the stage and used the conference as an opportunity to release their new product updates — many of which did not disappoint. They included things like Facebook Messenger integrations, a new app marketplace, and even machine-powered automation through their[...]

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The Latest From Inbound 2019

Josh Dougherty in Inbound Marketing  

It's Inbound time again.

Each September, we make our annual pilgrimage to Boston for Hubspot's annual conference. We eat, we drink, we attend sessions until our brains are ready to explode; all with the goal of improving the work we do for our clients.

If you couldn't come, here are some of the[...]

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4 Lessons I've Learned As An Entrepreneur That Help Me As A Marketer

Josh Dougherty in Inbound Marketing  

Every quarter, our team takes a morning to spend time talking about the past, present, and future of A Brave New. It's a way for us to unplug and think about the company we're building together.

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Visual Content Is A Must, Even If You Don't Have A Designer

Josh Dougherty in Inbound Marketing  

Today's web is visual.

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If You're An Executive, Your Personal Brand Is An Asset To Your Inbound Program

Josh Dougherty in Inbound Marketing  

Over the holiday break I finished reading Top of Mind by John Hall over at Influence & Co. One of John's most salient points was about the importance of business owners, leaders, and executives actively participating in inbound marketing.

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Create Great Content, Then Distribute It

Josh Dougherty in Inbound Marketing  

Ok, so you're creating content consistently on your corporate blog. Well done. That's the first step. But don't sit back. There's work to do.

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