How Vera Whole Health Increased Inbound Leads by 311 Percent In 90 Days

Written by Polly Yakovich

PROBLEM:

Vera Whole Health has a unique sales challenge. They provide fully staffed on-site clinics for large employers and medical systems. Deciding to build and run a medical clinic on or near-site is a major decision for any business.

Vera asked us to help them bring more qualified leads into their pipeline so their sales team could work on closing $1 million+ B2B deals. They also wanted to shorten their 18 month sales cycle with better lead qualification and have their staff spend their time working with pre-qualified leads rather than running after everything that popped up.

Solution:

Vera wanted to move aggressively to fill their pipeline with qualified leads.

We used our proven approach for developing an online funnel to bring in qualified leads:

  • Content strategy and user personas that fuel all content creation - so we know we’re saying the right things to the right people
  • Content creation that’s laser focused on providing rich content to the people who are searching for it
  • Demand generation that dramatically increases awareness through paid digital media advertising
  • Automated nurture pathways to cultivate interested people into qualified leads who want to talk to sales
  • Cornerstone landing pages and content clusters to prove thought leadership and improve SEO
  • Reporting to measure success, leverage Hubspot insights and continually optimize for consistent improvement

Results in first 90 days:

  • Traffic:  85% increase  year over year
  • Leads: 125% increase year over year
  • Marketing Qualified Leads: 311% Increase Year over Year

Tools:

We used the following tactics to achieve these results:

  • Content strategy
  • User research
  • Personas
  • Blog posts, white papers, ebooks
  • Digital media / Demand generation
  • Email nurture pathways
  • SEO Cornerstone landing pages
  • Social media promotion
  • Reporting

CLIENT FEEDBACK:

“A Brave New is good people – experienced, curious, smart – and a breath of fresh air. They cut their teeth on the fundamentals, so in an ever-evolving industry with no shortage of opinions, it’s a load off to know that ABN stays on top of the trends and pays due attention to what actually works. Our program is flourishing thanks to them."

 - Peter, Vice President of Marketing

Written by Polly Yakovich on 07.20.2018
Category Inbound Marketing, Case Studies  

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