Jul 16, 2020

Case Study: An Ongoing Inbound Relationship

By: Polly Yakovich

Inbound Marketing

Advanced primary care provider Vera Whole Health partnered with A Brave New to raise the profile of their brand and generate qualified leads that would feed into their customer acquisition pipeline. Three years later, we’re still going strong.

Read the full case study.

THE SITCH: Building A Brand While Generating Qualified Leads

Vera Whole Health partners with large employers, insurers, and public entities to provide healthcare in dedicated care centers for their employees and members. As they sought to scale their business, they needed a marketing partner who could increase their brand's profile and generate qualified leads for their high-value advanced primary care service offering.

THE SOLVE: From A Single Ebook To A Full Inbound Program

A Brave New initially partnered with Vera Whole Health on an inbound program involving a single piece of premium content. 

This resource alone returned 500 leads, which encouraged the company to give us the go-ahead on a full inbound program that has produced strong results for three straight years. This program includes:

  1. Content Plan — Monthly blog posts, longform articles, and email newsletters to position the company as a trusted source for advanced care news.
  2. Premium Content — White papers, eBooks, and videos to show the company’s vast expertise.
  3. Marketing — Digital media, including Facebook, LinkedIn, Google Ads, programmatic ads, and other online advertising to highlight the company’s high value products and services.

"Marketers are constantly torn between two different religions. Those who worship at the altar of metrics and measurables, and those who construct unassailable ivory towers. What I’ve appreciated most about A Brave New’s partnership is that they are comfortable living in the fluid middle. They hold themselves accountable for performance and they’re not afraid to push intuitive value. They recognize that the whole is more than the sum of the parts. And that makes them keen, trusted advisors." 

 Peter Li, VP Marketing

Read the full case study.

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