Mar 22, 2018

Free Nonprofit Inbound Marketing Campaign Checklist

By: Polly Yakovich

Inbound Marketing

It used to be so difficult to plan and execute a marketing campaign to attract new names. You had to develop creative, promote in a variety of channels, and hope that impressions lead to website visits and donations. Fingers crossed!
The good news is that inbound marketing is changing the lead generation game. 
Download this free checklist to get started now!

Hubspot defines inbound marketing well. (I've taken editorial license to substitute donors for customers.)

"Inbound marketing is focused on attracting donors through relevant and helpful content and adding value at every stage in your donor's giving journey. With inbound marketing, potential donors find you through channels like blogs, search engines, and social media.

Unlike outbound marketing, inbound marketing does not need to fight for potential donors attention. By creating content designed to address the problems and needs of your ideal donors, you attract qualified prospects and build trust and credibility for your business."

The timing for these tools couldn't be better. Donor acquisition is tougher (and more expensive) than ever. Disconnected channels make it tough to measure results. Leads aren't ready to donate right away. The donor experience feels disconnected.

We want to give you a new framework for planning and executing a successful inbound campaign. You'll attract leads, introduce them to your organization, and convert them to become donors.

You will learn how to develop a nonprofit inbound marketing campaign that:

  • Starts with the donor in mind
  • Uses integrated tools to connect everything
  • Works in any situation

Download this free checklistand build an inbound marketing campaign that works!


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