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Strategy
Our blog is a collection of articles about all things branding, from research to strategy to implemetation. Each article unpacks key concepts, ideas, trends, and practical advice for healthcare technology, employee health and wellness programs, and hospitals and healthcare providers looking to take a leadership position in their space.
A Brave New is a branding agency located in Seattle, WA. We craft bold & memorable healthcare brands.
Mar 20, 2025 | Josh Dougherty
You Have A Trust Problem
Jan 31, 2025 | Josh Dougherty
Looking Ahead To 2025…And Beyond
Dec 22, 2023 | Josh Dougherty
Top 5 Blog Posts of 2023
Sep 06, 2023 | Josh Dougherty
Branding fundamentals: essence & promise
Mar 30, 2023 | Brad Steinbacher
Feedback Loopy
Jul 21, 2022 | Josh Dougherty
Flipping The Narrative On Disruption
Jun 17, 2022 | Brad Steinbacher
Amp Up Your On-Page SEO
Apr 12, 2022 | Josh Dougherty
An Introduction To Integrated Branding
Mar 17, 2022 | Josh Dougherty
Innovation, Why Are You So Hard?
Feb 18, 2022 | Polly Yakovich
Account-Based Marketing Is B2B Marketing
Feb 04, 2022 | Polly Yakovich
Design Thinking: A Framework for Innovation
Dec 03, 2021 | Polly Yakovich
5 Healthcare Leaders Share Their Insights For 2022
Oct 14, 2021 | Josh Dougherty
Inbound 2021 Is In The Books
Oct 08, 2021 | Michelle Burk-Gomez
Take Breaks Before You Break
Sep 23, 2021 | Josh Dougherty
Takeaways From MAICON 2021
Aug 27, 2021 | Josh Dougherty
Disruption Is Here, Are You Ready?
Aug 20, 2021 | Polly Yakovich
Q4 Is Upon Us, It’s Time To Optimize!
Aug 12, 2021 | Polly Yakovich
The Future of Content According To Robert Rose
Jul 02, 2020 | Matt Beuschlein
5 Keys to Maintain a Positive Outlook
Mar 31, 2020 | Josh Dougherty
Wrapping Up The Weirdest Quarter Ever
Mar 20, 2020 | Polly Yakovich
Adapting In Times Of Crisis
Sep 19, 2019 | Susan Curhan
The Creative Review: Good Feedback Is A Skill
Sep 18, 2019 | Susan Curhan
Great Creative is Your Responsibility. Really.
Mar 13, 2019 | Polly Yakovich
Following All The Way Through
Oct 18, 2018 | Josh Dougherty
Why We Left The Big Agency...To Found A Small One
Sep 20, 2018 | Josh Dougherty
Treat Your Agency Like A Marketing Hire
Sep 06, 2018 | Josh Dougherty
New Hubspot Products To Help Your Business Grow
Aug 17, 2018 | Josh Dougherty
Constructive Criticism & Humility
Jul 23, 2018 | Polly Yakovich
How To Stand Out
Jun 19, 2018 | Polly Yakovich
Inverting The Status Quo
May 24, 2018 | Polly Yakovich
Breaking Down Silos
May 23, 2018 | Josh Dougherty
Talking Digital Marketing At Seattle University
Apr 19, 2018 | Jacob Smith
What Being Charlie Brown Taught Me About Failure
Apr 09, 2018 | Josh Dougherty
5 Tips To Get The Most Out Of Your Agency
Apr 05, 2018 | Josh Dougherty
Having A Strategy For Your Content Matters
Mar 15, 2018 | Jacob Smith
An Antifragile Sculpture
Mar 13, 2018 | Josh Dougherty
Ian Lurie's Digital Marketing Stack
Feb 27, 2018 | Josh Dougherty
You Can't Optimize Your Way Out Of A Brand Problem
Jan 24, 2018 | Josh Dougherty
In 2018, Just Do Three Things
Apr 25, 2017 | Polly Yakovich
Thought Leadership, Good or Bad? (Podcast)
Aug 04, 2016 | Josh Dougherty
The Experience Matters
Sep 26, 2015 | Jacob Smith
Get Closer To Your Work
Feb 03, 2015 | Polly Yakovich
We have a problem.
Jan 28, 2015 | Bill Jacobs
The Power of Hand-Crafted Analytics
Jan 26, 2015 | Josh Dougherty
Measuring Success. Better.
Jan 13, 2015 | Jacob Smith
Transparency Matters
The secret to an accelerated branding process
In this guide we unpack why a unique brand matters, how to know if your brand needs work, and the essential things you need to think about to conduct an effective branding process.
Marketing With Purpose, with Heidi Lorenzen
Heidi Lorenzen joins Josh on this episode of A Brave New Podcast to build a marketing program that achieves great things.
REACH OUT
Take the first step toward a lasting impression
Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.