strategy

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5 Keys to Maintain a Positive Outlook

Matt Beuschlein in Strategy  

There’s a lot going on in the world right now. It’s hard to be positive all the time. In fact, at times it can seem downright impossible. It’s more than wearing a smile, it’s in what you do, how you do it and has everything to do with attitude and emotions. 

Don’t let 5 minutes of bad tank your[...]

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Growing a Business From The Ground Up With New Canvas Advising

Ash Hoffman in Strategy  

Hannah Thomas is the founder and CEO of New Canvas Advising, an advising firm in the healthcare and life sciences industries. They came to A Brave New recently asking us to revamp their website with new and improved copy, a full redesign, and mechanisms to step up their lead generation game. 

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Wrapping Up The Weirdest Quarter Ever

Josh Dougherty in Strategy, Inbound Marketing  

Well, this quarter has been a weird one. All of the possibility from early January feels a long ways away as I write this while sheltering in place in my home. It's not all bad though. I've been blown away by the flexibility and spirit of our team and the creativity and guile of our clients over[...]

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Adapting In Times Of Crisis

Polly Yakovich in values, innovation, Marketing, Strategy  

Wow, this turned into a hard post to write. Here we are. A time in history that none of has experienced before.  I've heard a lot of everything this week: drama, guilt, fear, apocalyptic language, the show must go on. We are feeling it all.

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4 Questions To Answer About Your Business As We Start 2020

Josh Dougherty in Strategy  

It's January 2020. New decade. New opportunities. Now all we have to do is take advantage of them, right?

We all know that taking advantage of opportunities will take effort. And I'd like to focus our effort in the right place.

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The Creative Review: Good Feedback Is A Skill

Susan Curhan in Strategy  

The way you provide feedback has the potential to strengthen (or destroy) creative concepts and your agency relationship. Approach giving feedback in three ways: 

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Great Creative is Your Responsibility. Really.

Susan Curhan in Strategy  

Great creative is a delicate balance between freedom and control. Most marketers give too much freedom on the strategy and then want to control the creative execution. It should be the reverse. You want to control the strategy and give freedom to the creative team for the execution. 

The best[...]

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Want The Best Creative From Your Agency? Be A Better Client.

Susan Curhan in Strategy  

We’re surrounded by beautiful creative, created by talented agencies, so it’s not surprising that many marketers believe it’s easy for agencies to create great work. Just hire an agency, tell them a bit about your brand, tell them what you want, sit back, and wait for the magic. 

If that’s your[...]

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Following All The Way Through

Polly Yakovich in Strategy, Sales  

In 1979, the year I was born, Steve Jobs visited Xerox Parc - the innovation arm of the Xerox Corporation - where Xerox housed the best and brightest innovators, engineers, and programmers. There Jobs saw the first personal computer and mouse in action.
"An engineer named Larry Tesler[...]
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Why We Left The Big Agency...To Found A Small One

Josh Dougherty in Strategy  

I spent the decade before I started A Brave New working at a 100+ person agency. I started out as a digital copywriter and moved up through the ranks doing digital strategy and content strategy. Eventually I launched and led the agency's experience design team. I was very lucky to work at an[...]

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