The day-to-day work of leading with empathy, clarity, and purpose is difficult. It requires you to make judgment calls and snap decisions that will not only impact the direction of your organization, division, or department, but also your team.Read More
Search Engine Optimization (SEO) is a crucial component of every organization's digital marketing strategy. In fact, it should be a crucial component of your growth strategy.Read More
There’s a lot going on in the world right now. It’s hard to be positive all the time. In fact, at times it can seem downright impossible. It’s more than wearing a smile, it’s in what you do, how you do it and has everything to do with attitude and emotions.
Don’t let 5 minutes of bad tank your[...]Read More
Hannah Thomas is the founder and CEO of New Canvas Advising, an advising firm in the healthcare and life sciences industries. They came to A Brave New recently asking us to revamp their website with new and improved copy, a full redesign, and mechanisms to step up their lead generation game.Read More
Well, this quarter has been a weird one. All of the possibility from early January feels a long ways away as I write this while sheltering in place in my home. It's not all bad though. I've been blown away by the flexibility and spirit of our team and the creativity and guile of our clients over[...]Read More
Wow, this turned into a hard post to write. Here we are. A time in history that none of has experienced before. I've heard a lot of everything this week: drama, guilt, fear, apocalyptic language, the show must go on. We are feeling it all.Read More
It's January 2020. New decade. New opportunities. Now all we have to do is take advantage of them, right?
We all know that taking advantage of opportunities will take effort. And I'd like to focus our effort in the right place.Read More
The way you provide feedback has the potential to strengthen (or destroy) creative concepts and your agency relationship. Approach giving feedback in three ways:Read More
Great creative is a delicate balance between freedom and control. Most marketers give too much freedom on the strategy and then want to control the creative execution. It should be the reverse. You want to control the strategy and give freedom to the creative team for the execution.
The best[...]Read More
We’re surrounded by beautiful creative, created by talented agencies, so it’s not surprising that many marketers believe it’s easy for agencies to create great work. Just hire an agency, tell them a bit about your brand, tell them what you want, sit back, and wait for the magic.
If that’s your[...]Read More