strategy

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4 Questions To Answer About Your Business As We Start 2020

Josh Dougherty in Strategy  

It's January 2020. New decade. New opportunities. Now all we have to do is take advantage of them, right?

We all know that taking advantage of opportunities will take effort. And I'd like to focus our effort in the right place.

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The Creative Review: Good Feedback Is A Skill

Susan Curhan in Strategy  

The way you provide feedback has the potential to strengthen (or destroy) creative concepts and your agency relationship. Approach giving feedback in three ways: 

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Great Creative is Your Responsibility. Really.

Susan Curhan in Strategy  

Great creative is a delicate balance between freedom and control. Most marketers give too much freedom on the strategy and then want to control the creative execution. It should be the reverse. You want to control the strategy and give freedom to the creative team for the execution. 

The best[...]

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Want The Best Creative From Your Agency? Be A Better Client.

Susan Curhan in Strategy  

We’re surrounded by beautiful creative, created by talented agencies, so it’s not surprising that many marketers believe it’s easy for agencies to create great work. Just hire an agency, tell them a bit about your brand, tell them what you want, sit back, and wait for the magic. 

If that’s your[...]

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Following All The Way Through

Polly Yakovich in Strategy, Sales  

In 1979, the year I was born, Steve Jobs visited Xerox Parc - the innovation arm of the Xerox Corporation - where Xerox housed the best and brightest innovators, engineers, and programmers. There Jobs saw the first personal computer and mouse in action.
"An engineer named Larry Tesler[...]
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Why We Left The Big Agency...To Found A Small One

Josh Dougherty in Strategy  

I spent the decade before I started A Brave New working at a 100+ person agency. I started out as a digital copywriter and moved up through the ranks doing digital strategy and content strategy. Eventually I launched and led the agency's experience design team. I was very lucky to work at an[...]

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Treat Your Agency Like A Marketing Hire

Josh Dougherty in Strategy  

As an agency, we're used to earning the right to retain clients with the results we drive. We expect it and welcome this challenge. If we can't help you grow, then we probably shouldn't be in business.

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New Hubspot Products To Help Your Business Grow

Josh Dougherty in Strategy, Inbound Marketing  

A Brave New is proudly a Hubspot Certified Partner. We didn't take this decision lightly, we only get behind software we believe is the best for helping companies grow. And Hubspot is one of the best.

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Constructive Criticism & Humility

Josh Dougherty in Branding, Content, Strategy  

We reward boldness in marketing. We laud the best marketers for taking risks. But too often, this boldness turns into arrogance. Arrogance convinces us that we know best. We convince ourselves that everything would be ok if people would just listen to our brilliance.

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How To Stand Out

Polly Yakovich in Strategy  

A couple months ago the Boston Globe reported that staffers who tweet on behalf of Trump intentionally use bad grammar and overuse exclamation points to mimic his style.

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