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Strategy
Our blog is a collection of articles about branding, content strategy, and design. Our articles focus on unpacking key concepts, ideas, and trends that will help healthcare and technology firm build a memorable brand that will help them stand out in their market and grow. Each article is hand-crafted by our team and our closest partners.
A Brave New is a branding, content strategy, and design agency located in Seattle, WA. We help healthcare and technology brands break away from the crowd, rise above the chaos, and make a lasting impression.
Sep 06, 2023 | Josh Dougherty
Branding fundamentals: essence & promise
Mar 30, 2023 | Brad Steinbacher
Feedback Loopy
Jul 21, 2022 | Josh Dougherty
Flipping The Narrative On Disruption
Jun 17, 2022 | Brad Steinbacher
Amp Up Your On-Page SEO
Apr 12, 2022 | Josh Dougherty
An Introduction To Integrated Branding
Mar 17, 2022 | Josh Dougherty
Innovation, Why Are You So Hard?
Feb 18, 2022 | Polly Yakovich
Account-Based Marketing Is B2B Marketing
Feb 04, 2022 | Polly Yakovich
Design Thinking: A Framework for Innovation
Dec 03, 2021 | Polly Yakovich
5 Healthcare Leaders Share Their Insights For 2022
Oct 14, 2021 | Josh Dougherty
Inbound 2021 Is In The Books
Oct 08, 2021 | Michelle Burk-Gomez
Take Breaks Before You Break
Sep 23, 2021 | Josh Dougherty
Takeaways From MAICON 2021
Aug 27, 2021 | Josh Dougherty
Disruption Is Here, Are You Ready?
Aug 20, 2021 | Polly Yakovich
Q4 Is Upon Us, It’s Time To Optimize!
Aug 12, 2021 | Polly Yakovich
The Future of Content According To Robert Rose
May 13, 2021 | Josh Dougherty
Creating Ideal Customer Profiles: The Fundamentals
Jul 02, 2020 | Matt Beuschlein
5 Keys to Maintain a Positive Outlook
Mar 31, 2020 | Josh Dougherty
Wrapping Up The Weirdest Quarter Ever
Mar 20, 2020 | Polly Yakovich
Adapting In Times Of Crisis
Sep 19, 2019 | Susan Curhan
The Creative Review: Good Feedback Is A Skill
Sep 18, 2019 | Susan Curhan
Great Creative is Your Responsibility. Really.
Mar 13, 2019 | Polly Yakovich
Following All The Way Through
Oct 18, 2018 | Josh Dougherty
Why We Left The Big Agency...To Found A Small One
Sep 20, 2018 | Josh Dougherty
Treat Your Agency Like A Marketing Hire
Sep 06, 2018 | Josh Dougherty
New Hubspot Products To Help Your Business Grow
Aug 17, 2018 | Josh Dougherty
Constructive Criticism & Humility
Jul 23, 2018 | Polly Yakovich
How To Stand Out
Jun 19, 2018 | Polly Yakovich
Inverting The Status Quo
May 24, 2018 | Polly Yakovich
Breaking Down Silos
May 23, 2018 | Josh Dougherty
Talking Digital Marketing At Seattle University
Apr 19, 2018 | Jacob Smith
What Being Charlie Brown Taught Me About Failure
Apr 09, 2018 | Josh Dougherty
5 Tips To Get The Most Out Of Your Agency
Apr 05, 2018 | Josh Dougherty
Having A Strategy For Your Content Matters
Mar 15, 2018 | Jacob Smith
An Antifragile Sculpture
Mar 13, 2018 | Josh Dougherty
Ian Lurie's Digital Marketing Stack
Feb 27, 2018 | Josh Dougherty
You Can't Optimize Your Way Out Of A Brand Problem
Jan 24, 2018 | Josh Dougherty
In 2018, Just Do Three Things
Apr 25, 2017 | Polly Yakovich
Thought Leadership, Good or Bad? (Podcast)
Aug 04, 2016 | Josh Dougherty
The Experience Matters
Sep 26, 2015 | Jacob Smith
Get Closer To Your Work
Feb 03, 2015 | Polly Yakovich
We have a problem.
Jan 28, 2015 | Bill Jacobs
The Power of Hand-Crafted Analytics
Jan 26, 2015 | Josh Dougherty
Measuring Success. Better.
Jan 13, 2015 | Jacob Smith
Transparency Matters
![abn_accelerated_branding_guide_featured](https://www.abravenew.com/hubfs/abn_accelerated_branding_guide_featured.jpg)
The secret to an accelerated branding process
In this guide we unpack why a unique brand matters, how to know if your brand needs work, and the essential things you need to think about to conduct an effective branding process.
![ABN e65 - Marketing With Purpose, with Heidi Lorenzen-1](https://www.abravenew.com/hubfs/ABN%20e65%20-%20Marketing%20With%20Purpose%2c%20with%20Heidi%20Lorenzen-1.png)
Marketing With Purpose, with Heidi Lorenzen
Heidi Lorenzen joins Josh on this episode of A Brave New Podcast to build a marketing program that achieves great things.
REACH OUT
Take the first step toward a lasting impression
Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.