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Great Branding Builds Alignment, Differentiation, And Freedom From Price Competition

Josh Dougherty in Branding  

With branding, it’s easy to get bogged down in abstract concepts and frameworks. We’re guilty of this just like anyone else. But sometimes, in the midst of all of the conversation, the true value is lost.

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How CEOs & Founders Can Safeguard The Future Of Their Company

Josh Dougherty in Branding  

Most CEOs and Founders have a certain magnetism. They can tell their organization's story like no one else. They inspire people to pay attention to their work. They attract top talent. They close deals.

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Branding Is Memory Curation

Josh Dougherty in Branding  

I’m walking into my freshman English class and see a chair on top of the teacher’s desk. I look around and I see that all of us are looking confused. Ten minutes later, our 60-year-old professor hopped on top of the desk and jumped in the chair. He began to read. His bushy mustache bounced along[...]

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Case Study: Redapt Brand Refresh

Ash Hoffman in Branding  

Acquiring businesses is tough work. There’s a lot of legalese, paperwork, and money transacting involved. And when it’s finally all said and done, you still have to do the hard work of blending cultures, coworkers, and brands together into a single, cohesive company. 

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New Case Study: Huntsman Cancer Institute Brand Identity Development

Polly Yakovich in Branding  

Huntsman Cancer Institute (HCI) and Huntsman Cancer Foundation (HCF) needed a unifying brand identity that embodied their ideals and honored the legacy of their founder, Jon M. Huntsman. A Brave New created a brand identity to prepare HCI and HCF for the next 25 years of pursuing their[...]

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How We Price Branding

Josh Dougherty in Branding  

Ah, branding. We all know it’s important. Just look at how much money gets spent on it. Some organizations blink their eyes and realize they’ve shelled out hundreds of thousands of dollars on a branding project, and still aren’t sure how to implement it. 

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New Ebook: The Secret To An Accelerated Branding Process | A Brave New

Josh Dougherty in Branding, Featured  

If you’re an entrepreneur or marketer, you’re in the memory business. The business of creating a memorable brand. I would go so far as to say that discovering the unique memory (the essence of your brand) you want to create is the best way to safeguard the future of your company.

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Case Study: Redapt Brand Refresh

Polly Yakovich in Branding  

When enterprise technology solutions provider Redapt acquired a cloud services company, they needed a way to move forward with a single, unified brand. At the same time, the company wanted to refresh its branding to better reflect its new trajectory.

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Brand Consistency, And How To Achieve It

Shea Williamson in Branding  

No point in stringing you along—let's get right to the gist of this post:

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Why We Believe In An Accelerated Branding Process

Josh Dougherty in Branding  

Strong brands stand out. They redefine how people think about a business, an industry, a vertical. This is powerful, especially if you're in a field where most people say that differentiation isn't possible.

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