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Branding
Our blog is a collection of articles about all things branding, from research to strategy to implemetation. Each article unpacks key concepts, ideas, trends, and practical advice for healthcare technology, employee health and wellness programs, and hospitals and healthcare providers looking to take a leadership position in their space.
A Brave New is a branding agency located in Seattle, WA. We craft bold & memorable healthcare brands.
Jan 31, 2025 | Josh Dougherty
Looking Ahead To 2025…And Beyond
Sep 11, 2024 | Josh Dougherty
Branding Fundamentals: brand filter
May 29, 2024 | Josh Dougherty
Branding Fundamentals: benefit ladder
Jan 31, 2024 | Josh Dougherty
Branding Fundamentals: personality
Jan 18, 2024 | Josh Dougherty
Branding Fundamentals: positioning statement
Dec 22, 2023 | Josh Dougherty
Top 5 Blog Posts of 2023
Nov 16, 2023 | Josh Dougherty
Branding fundamentals: core attributes
Sep 06, 2023 | Josh Dougherty
Branding fundamentals: essence & promise
Jun 28, 2023 | Brad Steinbacher
The Web Design Opportunity Gap
May 10, 2023 | Josh Dougherty
What are you really selling?
Mar 22, 2023 | Josh Dougherty
How To Run A Successful Logo Design Process
Feb 22, 2023 | Josh Dougherty
The Power Of A Brand-Focused Competitive Analysis
Jan 30, 2023 | Steve Brock
So, What’s The Big Idea?
Sep 30, 2022 | Brad Steinbacher
Remember Where You Came From
Aug 11, 2022 | Josh Dougherty
Good Brands & Bad Instagram Handles
Aug 04, 2022 | Josh Dougherty
How To Effectively Roll Out Your Brand
Jun 27, 2022 | Josh Dougherty
Marketing, Neuroscience, and Branding
May 24, 2022 | Josh Dougherty
An Art Director’s Process For Branding
Apr 12, 2022 | Josh Dougherty
An Introduction To Integrated Branding
Sep 30, 2021 | Polly Yakovich
How strong is your brand?
Jan 27, 2021 | Josh Dougherty
Branding Is Memory Curation
Nov 24, 2020 | Josh Dougherty
How We Price Branding
Apr 14, 2020 | Polly Yakovich
Case Study: Redapt Brand Refresh
Feb 21, 2020 | Shea Williamson
Brand Consistency, And How To Achieve It
Jan 21, 2020 | Josh Dougherty
Why We Believe In An Accelerated Branding Process
Apr 18, 2019 | Steve Brock
The Value Of A Promise
Mar 14, 2019 | Josh Dougherty
Jumpstart Your Personal Brand On Social
Sep 13, 2018 | Polly Yakovich
The Dark Side Of Influencer Marketing
Aug 30, 2018 | Jacob Smith
Get Honesty By Being Negative
Jul 16, 2018 | Steve Brock
Applying The Power Of Moments To Brand Experiences
Jul 05, 2018 | Josh Dougherty
Creating A Brand That Doesn't Loot'n'Leave
Jun 06, 2018 | Josh Dougherty
Do Some People Dislike You? That's Great News
May 25, 2018 | Josh Dougherty
A Friday Branding Exercise
Mar 09, 2018 | Josh Dougherty
It Takes Time To Build A Great Brand
Feb 27, 2018 | Josh Dougherty
You Can't Optimize Your Way Out Of A Brand Problem
Jan 19, 2017 | Josh Dougherty
Why Choose Airbnb?
Jan 03, 2015 | Jacob Smith
Technology And The Brand Experience
The secret to an accelerated branding process
In this guide we unpack why a unique brand matters, how to know if your brand needs work, and the essential things you need to think about to conduct an effective branding process.
Marketing With Purpose, with Heidi Lorenzen
Heidi Lorenzen joins Josh on this episode of A Brave New Podcast to build a marketing program that achieves great things.
REACH OUT
Take the first step toward a lasting impression
Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.