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New Ebook: The Secret To An Accelerated Branding Process | A Brave New

Josh Dougherty in Branding, Featured  

If you’re an entrepreneur or marketer, you’re in the memory business. The business of creating a memorable brand. I would go so far as to say that discovering the unique memory (the essence of your brand) you want to create is the best way to safeguard the future of your company.

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Case Study: Redapt Brand Refresh

Polly Yakovich in Branding  

When enterprise technology solutions provider Redapt acquired a cloud services company, they needed a way to move forward with a single, unified brand. At the same time, the company wanted to refresh its branding to better reflect its new trajectory.

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Brand Consistency, And How To Achieve It

Shea Williamson in Branding  

No point in stringing you along—let's get right to the gist of this post:

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Why We Believe In An Accelerated Branding Process

Josh Dougherty in Branding  

Strong brands stand out. They redefine how people think about a business, an industry, a vertical. This is powerful, especially if you're in a field where most people say that differentiation isn't possible.

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The Value Of A Promise

Steve Brock in Branding  

One way to think about your brand is to consider it as a promise you make to your audiences, in particular your customers (if you’re a business), or your donors (if you’re a not-for-profit organization). Thinking of your brand as a promise also helps free you from relegating your brand to only[...]

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Jumpstart Your Personal Brand On Social

Josh Dougherty in Branding  

Are you a business owner, founder, or c-suite executive? We've got a massive amount of respect for who you are and what you do. Maintaining growth while keeping everything on the rails is a massive job. The weight you carry is huge. The list of todos is endless.

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The Dark Side Of Influencer Marketing

Polly Yakovich in Branding, Marketing  

Influencer marketing has been slowly and steadily taking over our social media feeds for the past couple of years. I'll confess, I make probably half of my new product purchases off of influencer marketing in Instagram. It makes my life so much easier to rely on a few people whose taste and[...]

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Get Honesty By Being Negative

Jacob Smith in Branding  

I've interviewed a fair number of folks in my years. Not just for jobs, but possible vendors as well. We also do interviews as part of our branding process.

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Constructive Criticism & Humility

Josh Dougherty in Branding, Content, Strategy  

We reward boldness in marketing. We laud the best marketers for taking risks. But too often, this boldness turns into arrogance. Arrogance convinces us that we know best. We convince ourselves that everything would be ok if people would just listen to our brilliance.

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Applying The Power Of Moments To Brand Experiences

Steve Brock in Branding  

Quick: Think back to your last vacation. What stands out to you as the most memorable aspects of your trip?

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