The way you provide feedback has the potential to strengthen (or destroy) creative concepts and your agency relationship. Approach giving feedback in three ways:
Read MoreGreat Creative is Your Responsibility. Really.
Great creative is a delicate balance between freedom and control. Most marketers give too much freedom on the strategy and then want to control the creative execution. It should be the reverse. You want to control the strategy and give freedom to the creative team for the execution.
The best[...]
Read MoreWant The Best Creative From Your Agency? Be A Better Client.
We’re surrounded by beautiful creative, created by talented agencies, so it’s not surprising that many marketers believe it’s easy for agencies to create great work. Just hire an agency, tell them a bit about your brand, tell them what you want, sit back, and wait for the magic.
If that’s your[...]
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