Susan Curhan ARCHIVE

Don't Miss Out, Get Brave News Now

Join the ABN community and be the first to learn about trends in inbound marketing, branding, and web design.

The Creative Review: Good Feedback Is A Skill

Susan Curhan in Strategy  

The way you provide feedback has the potential to strengthen (or destroy) creative concepts and your agency relationship. Approach giving feedback in three ways: 

Read More

Great Creative is Your Responsibility. Really.

Susan Curhan in Strategy  

Great creative is a delicate balance between freedom and control. Most marketers give too much freedom on the strategy and then want to control the creative execution. It should be the reverse. You want to control the strategy and give freedom to the creative team for the execution. 

The best[...]

Read More

Want The Best Creative From Your Agency? Be A Better Client.

Susan Curhan in Strategy  

We’re surrounded by beautiful creative, created by talented agencies, so it’s not surprising that many marketers believe it’s easy for agencies to create great work. Just hire an agency, tell them a bit about your brand, tell them what you want, sit back, and wait for the magic. 

If that’s your[...]

Read More
No More Posts
Related