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The B2B Marketer’s Guide to Creating High-Performing Email Nurture Campaigns (With Examples!)

Ash Hoffman in Inbound Marketing  

Think about the last time you took advantage of a free offer from some company you were interested in.

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How to Use Airtable to Manage Your Editorial Calendar

Ash Hoffman in Inbound Marketing  

Ask any content marketer the key to success in content marketing, and 9 times out of 10 they will probably tell you it’s having an editorial calendar. However, anyone who has tried to put one together for their company knows that this can often be much easier said than done.

We’ve tried it all.[...]

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The New Age of Facebook Ads Is On The Horizon — Virtual Billboards, Anyone?

Ash Hoffman in Digital Media  

You're walking down the sidewalk on a bright, sunny day. The birds are chirping, the grass is green, and no one is wearing any pants.

You look up, glancing at the world around you, and see a giant billboard on the side of the road. It's promoting those boots you were looking at just yesterday.[...]

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Brand Loyalty, Personas, and Tech: Our Top Takeaways From Inbound 2019

Ash Hoffman in Inbound Marketing  

Last week at INBOUND, HubSpot took the stage and used the conference as an opportunity to release their new product updates — many of which did not disappoint. They included things like Facebook Messenger integrations, a new app marketplace, and even machine-powered automation through their[...]

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