Ash Hoffman ARCHIVE

We’ve been managing and conducting inbound marketing campaigns for dozens of clients for the past 6+ years. During that time, we’ve learned a number of key lessons when it comes to creating and executing a successful inbound marketing campaign.

As marketers, we often get excited about tools.

Maybe it's just us, but we think marketing software and fancy tools are fun to research, fun to play with, and fun to experiment with.

In case you haven’t heard/seen/felt it, these are weird times we’re currently living in. Depending on your business, your active pipeline may have dried up and your leads may have gone seemingly stagnant.

Hannah Thomas is the founder and CEO of New Canvas Advising, an advising firm in the healthcare and life sciences industries. They came to A Brave New recently asking us to revamp their website with new and improved copy, a full redesign, and mechanisms to step up their lead generation game. 

Once upon a time...

Think about the last time you took advantage of a free offer from some company you were interested in.

Ask any content marketer the key to success in content marketing, and 9 times out of 10 they will probably tell you it’s having an editorial calendar. However, anyone who has tried to put one together for their company knows that this can often be much easier said than done.

We’ve tried it all.[...]

You're walking down the sidewalk on a bright, sunny day. The birds are chirping, the grass is green, and no one is wearing any pants.

You look up, glancing at the world around you, and see a giant billboard on the side of the road. It's promoting those boots you were looking at just yesterday.[...]

Last week at INBOUND, HubSpot took the stage and used the conference as an opportunity to release their new product updates — many of which did not disappoint. They included things like Facebook Messenger integrations, a new app marketplace, and even machine-powered automation through their[...]