Ash Hoffman ARCHIVE

Acquiring businesses is tough work. There’s a lot of legalese, paperwork, and money transacting involved. And when it’s finally all said and done, you still have to do the hard work of blending cultures, coworkers, and brands together into a single, cohesive company. 

Search Engine Optimization (SEO) is a crucial component of every organization's digital marketing strategy. In fact, it should be a crucial component of your growth strategy.

One of the key indicators of SEO performance is your website’s Domain Authority. What is Domain Authority? Well, according to Moz:

We’ve been managing and conducting inbound marketing campaigns for dozens of clients for the past 6+ years. During that time, we’ve learned a number of key lessons when it comes to creating and executing a successful inbound marketing campaign.

As marketers, we often get excited about tools.

Maybe it's just us, but we think marketing software and fancy tools are fun to research, fun to play with, and fun to experiment with.

In case you haven’t heard/seen/felt it, these are weird times we’re currently living in. Depending on your business, your active pipeline may have dried up and your leads may have gone seemingly stagnant.

Hannah Thomas is the founder and CEO of New Canvas Advising, an advising firm in the healthcare and life sciences industries. They came to A Brave New recently asking us to revamp their website with new and improved copy, a full redesign, and mechanisms to step up their lead generation game. 

Once upon a time...

Think about the last time you took advantage of a free offer from some company you were interested in.

Ask any content marketer the key to success in content marketing, and 9 times out of 10 they will probably tell you it’s having an editorial calendar. However, anyone who has tried to put one together for their company knows that this can often be much easier said than done.

We’ve tried it all.[...]