The headline might seem like a silly question, considering it’s safe to say that you—and the rest of the world—do A LOT of web browsing on your mobile phone.
Read MoreThe Nudge
Polly Yakovich in Content, Inbound Marketing
I'm reading the fantastic book Nudge: Improving Decisions About Health, Wealth, and Happiness. I know what you're thinking: A working mom with a small business who finds time to read? I'm proud of me too. (Still on page 20.)
Read MoreWhat Topics Will You Own?
Josh Dougherty in Content, Inbound Marketing
"Topic clusters aren't just a nice, clean way of organizing content that brings glee to the most Type A of marketers (me, for instance). It also keeps Google happy. As it turns out, the search engine giant has changed its algorithm to favor topic-based content, making pillar pages a requirement[...]Read More
Constructive Criticism & Humility
Josh Dougherty in Branding, Content, Strategy
We reward boldness in marketing. We laud the best marketers for taking risks. But too often, this boldness turns into arrogance. Arrogance convinces us that we know best. We convince ourselves that everything would be ok if people would just listen to our brilliance.
Read MoreOptimize Your Blogging: Use These 3 Headline Techniques
Josh Dougherty in Content, Inbound Marketing
Headlines make or break your content. People won't read your post if the headline doesn't draw them in. I'm not exaggerating. Pay attention next time you're reading the news. You'll see what I mean.
Read MoreA Content Strategy Competitive Analysis
Polly Yakovich in Content, Marketing
It's important (and often difficult) to know what competition you're up against. A great way to give yourself a lay of the land and key in on your best points of differentiation is to do a competitive analysis. Now there are very complex competitive analysis studies that take months. You might[...]
Read More5 Things I Learned At Content Marketing University
Polly Yakovich in Content, Inbound Marketing
I recently took some courses with Content Marketing University to update my skills and see what's new in the world of content marketing. Here are 5 things I learned (or re-learned):
Read MoreHaving A Strategy For Your Content Matters
Josh Dougherty in Content, Strategy, Inbound Marketing
There's a lot of pressure for your brand to be a content creator these days. In fact, the way most people talk, I get the impression that by throwing any content up on your website, it's bound to drive results. This isn't true.
Read MoreIs Your Nonprofit Struggling To Prove The Impact Of Content Marketing?
The Content Marketing Institute recently completed their annual content marketing survey. Their findings about nonprofits were hardly surprising. Lots of nonprofits are apathetic about content marketing, or worse, unsure how they can connect it to fundraising outcomes.
Read More3 Reasons Why An eBook Will Help You Find New Customers & Clients Online
Josh Dougherty in Content, Marketing
If you have a business you're aware of three simple facts:
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