Custom trade show exhibit designer Steelhead wanted to move away from relying solely on relationships between sales teams and potential clients in order to achieve growth.
They turned to A Brave New to make it happen.
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The SiTCH: Scaling Up Sales and Marketing
Steelhead designs custom trade show exhibits for big brands at some of the largest trade shows in the country.
Two years ago, the company had a traditional sales team that relied on person-to-person relationships to bring in new clients.
This outbound sales strategy had worked successfully to a point, but as the company grew they wanted to try an inbound methodology to attract customers online, build a solid roster of leads, and increase its competitiveness. They also wanted to break free from relying solely on relationships between their sales team and potential customers for new work.
Read Next: Generate The Right Leads. Build Trust. Achieve Breakthrough Growth.
THe SOLVE: Springboarding Growth With Inbound
Knowing Steelhead wanted to jump into inbound marketing with both feet, A Brave New utilized a rapid onboarding process to drive quick results for the company.
“The partnership between Steelhead and ABN has been outstanding. They have strategized and implemented a digital marketing strategy which produced results immediately. ABN has been and continues to be a vital part of the Steelhead sales and marketing team. I highly recommend their services to any company that wants to up their game!”
Rhiannon, Co-Owner & CMO of Steelhead
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