New Resource: The Beginner’s Guide to Generating Inbound Leads

Marketing doesn’t have to be painfully intrusive, like getting yet another telemarketing call right when you sit down to dinner with your family.

Yes, it’s harder to get attention these days, and yes, people have no shortage of distractions, but being the loudest voice in the room with your marketing efforts is usually a recipe for disaster — especially for your brand.

We have seen organizations absolutely transform their lead generation through inbound marketing. And we hope that this 101 level resource gets you thinking about how you might take advantage of this powerful strategy if you aren’t already.

This resource is a great introduction if you’ve been thinking about how to convert your lead gen efforts from offline to online, if you’re seeing your results from traditional outbound marketing drop, or think that your website could be a more powerful resource and work better for you. (It’s also a great refresh if you’ve lost track of some terminology and want to understand your inbound funnel better.)

Inbound lead generation is about a better way to reach customers. A way that can save your business or organization from being annoying and disruptive and instead be remembered as helpful.

We find that most people intuitively understand how generating inbound leads might work for their organization, but it can be a challenging change management process. Maybe you have a sales team that’s accustomed to making calls, or that work on commission. Maybe it would mean restructuring budgets or departments.

I think if I’ve learned anything over the last couple of “pandemic years,” it’s that as valuable as in-person relationships are, and will always be, if companies don’t have a strong digital foundation supporting their marketing efforts, they will struggle.

In this resource, you’ll:

Learn about what inbound leads are and how to get more of them
See why buying leads is not as effective as earning them by being ridiculously helpful to your audience
Learn how to qualify leads that are ready to pass off to the sales team

As marketing digital transformation has accelerated over the last two years, inbound marketing programs can help supply a full funnel of interested prospects who are ready to buy. Are you ready? Get your copy of the guide now.

Here’s a preview:

What Is A Lead?

A lead is a person who has indicated interest in your company's product or service in some way, shape, or form.

As a lead, you'd hear from a business or organization with which you've already opened communication instead of getting a random cold call from someone who purchased your contact information.

For example, maybe you took an online survey to learn more about how to take care of your car. If you got an email from the auto company that hosted the survey on their website, it'd be far less intrusive and irrelevant than if they'd just called you out of the blue with no knowledge of whether you even care about car maintenance, right?

And from a business perspective, the information the auto company collected about you from your survey responses helps them personalize that opening communication to address your existing problems.