Our latest episode of A Brave New Podcast features Futurist, Jill Jago. Jill believes that we have the power to create the future we want - she doesn’t want to wake up one morning and wonder, “what happened?”
“I don’t believe in perfection. The most exciting and world-changing ideas have been born from a chaotic soup of clashing opinions, crazy notions, and stubborn dreams. This is where I thrive. Throw me into a messy situation and I’m looking for patterns, making connections and eventually tugging on the end of the thread that will weave all the best bits together into one glorious opportunity.”
Jill and I spoke about how Futurists look to understand the current environment and then extrapolate possible futures from present data and how the Covid pandemic is creating eye-opening opportunities to do just that within our current global experience. We also discuss why this unique situation is an opportunity to reflect on our values, and why Jill hopes marketers will think about how they can be a positive force for change even beyond this time.