Apr 02, 2020

Challenges and Opportunities With Digital Marketing On A Global Scale

By: Polly Yakovich


Our latest episode of A Brave New Podcast features the indomitable Devin Moore. Devin is the Global Marketing Manager for Xbox, and maybe even more importantly, the person who taught me how to create stories on Instagram when they very first came out. 

Devin and I had a great conversation about a wide range of topics. How engaging, authentic marketing content helps differentiate any brand, no matter how big or small. How to keep your team aligned to your branding goals. How to plan content creation and track it consistently for iteration. If you've ever wondered how global brands do your work on a massive scale, this conversation is a great peek behind the curtain!

We talked about why you don't have to be scared of platform changes or algorithm updates and how to roll with the punches instead! We also unpacked what's on the horizon for the  future, like increasing consumer privacy concerns.

Listen to the full episode!

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