Our latest episode of A Brave New Podcast features our own Josh Dougherty and Polly Yakovich talking about why inbound marketing is the perfect digital marketing model for you right now and what steps you can take to get started and maximize success at each phase.
If your business development efforts have historically been in-person and have been disrupted by current events (and your company is behind with digital marketing for any reason), now you have to pivot quickly online.
Being helpful to your prospects is a good idea any time, now is no exception. We talk about why you need to be consistent with content and develop a regular cadence of publishing new content, and how to take action with minimal cost at each phase if you can't afford an agency retainer right now. It's important to develop a two-way relationship with prospects so even if they can't buy just yet, they have developed a trusting relationship to do so when the time is right.