Stories. We love them. They are part of the fabric of what makes us human. We've been telling them since time immemorial. There's a reason for this.
It's not surprising that storytelling is core to inbound marketing. Every brand weaves a complex story using numerous interactions in a myriad of channels. Some do it well. Some do it poorly. Everyone does it.
There's only one problem for the inbound marketer, telling a good story isn't enough.
Good stories entertain, but left on their own they won't push your inbound marketing program forward. Without purpose and intentionality, your storytelling will be just that; storytelling.
The next time you're crafting a story for your customers, keep these three things in mind:
At A Brave New, we believe in stories. We also know that stories aren't enough to achieve the breakthrough growth you need.
The principles that we talked about above work. We recently launched our first efforts for a new client within 12 days of our kickoff. In month two, we increased the number of leads they generated through their site by 139%.
We can help you achieve these same results. Schedule your free inbound marketing consultation today.