Rhiannon Andersen came to us with a bold challenge. She wanted to change the way her company did sales. An ambitious goal when you’re already one of the Inc. 5,000 fastest growing companies in the United States. But, then again, Steelhead is an ambitious company.
Steelhead designs custom trade show exhibits for big brands at some of the largest trade shows in the country including CES, SolarPower International, and E3.Traditionally the trade show exhibit design industry has relied on outbound sales to close deals, but Rhiannon wanted to try an inbound methodology. She believed that by attracting customers online, Steelhead would be able to exponentially increase it’s growth, build a steady stream of leads, and leapfrog its competition.
Two days before our kickoff meeting Steelhead let the majority of their sales team go. You can read more about the circumstances here. They had to move quickly to generate new leads, and we were ready to dive in and help.
In light of Steelhead’s dramatic sales team turnover, they needed a new source of leads fast, so we doubled down to start driving leads immediately.
We used our rapid onboarding process to drive quick results for Steelhead
“The partnership between Steelhead and ABN has been outstanding. They have strategized and implemented a digital marketing strategy which produced results immediately. ABN has been and continues to be a vital part of Steelhead sales and marketing team. I highly recommend their services to any company that wants to up their game!”
— Rhiannon, Owner & Chief Marketing Officer