Sanctum Federal visual identity and website redesign
Federal sales consultant company Sanctum Federal wanted to stand out in an increasingly crowded field. That meant a new visual identity and website.
Strong training product, dated brand
Like many companies specializing in business with the Federal Government, Sanctum Federal had a visual identity and a website that was more functional than creative.
As the company expanded its Federal sales training offerings, it needed a fresh look to stand out and attract tech companies eager to sell into the massive Federal market.
A fresh visual identity in time for budget season
Government websites are traditionally bland and confusing to navigate. The same usually goes for companies that specialize in working with the Federal Government.
Sanctum Federal was in that group. Its logo and website, while functional, didn’t match the tech industry its courses in Federal sales were aimed at. So the company wanted a clean, new visual identity and website to match the brands of its clients.
A fresh, new visual identity
On a timeline aimed for job completion in time for budget season in Washington, D.C., A Brave New designed a fresh, new visual identity and website to match for Sanctum Federal. The new designs featured bold colors to help the company stand out among its competitors, used white space and a modular layout to make the site easy to navigate, and reorganized content on the website to highlight Sanctum Federal’s unique approach.
Take the first step toward a lasting impression
Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.