BRAND DEVELOPMENT
Sanctum Federal visual identity and website redesign
Federal sales consultant company Sanctum Federal wanted to stand out in an increasingly crowded field. That meant a new visual identity and website.
THE SITUATION
Strong training product, dated brand
Like many companies specializing in business with the Federal Government, Sanctum Federal had a visual identity and a website that was more functional than creative.
As the company expanded its Federal sales training offerings, it needed a fresh look to stand out and attract tech companies eager to sell into the massive Federal market.
CONTENT FEATURE
A fresh visual identity in time for budget season
Government websites are traditionally bland and confusing to navigate. The same usually goes for companies that specialize in working with the Federal Government.
Sanctum Federal was in that group. Its logo and website, while functional, didn’t match the tech industry its courses in Federal sales were aimed at. So the company wanted a clean, new visual identity and website to match the brands of its clients.
THE RESULTS
A fresh, new visual identity
On a timeline aimed for job completion in time for budget season in Washington, D.C., A Brave New designed a fresh, new visual identity and website to match for Sanctum Federal. The new designs featured bold colors to help the company stand out among its competitors, used white space and a modular layout to make the site easy to navigate, and reorganized content on the website to highlight Sanctum Federal’s unique approach.
BEFORE
AFTER
TESTIMONIAL
A well crafted design system will take your brand much further than pursuing any current styles or trends. It should efficiently communicate the 'what', the 'how', and the 'why' while aligning all the way down to the smallest of details.
Phil Padilla
Art Director
