info@abravenew.com
(206) 746-5024
2400 NW 80th St, #540, Seattle, WA 98117
PHOTO & VIDEO SHOOT
Visual Assets for an Innovative Healthcare Brand
Vera Whole Health pioneered advanced primary care — a model built to elevate the health of both patients and the providers who care for them.
For years, the organization had lacked a visual library to use for its brand. With tight timelines and high expectations, they turned to A Brave New to quickly plan and execute a full-scale photo and video shoot — all in a single day.
THE SITUATION
A New Asset Library in a Day
Building a visual asset library from scratch is a time- and resource-intensive process — and apree health’s internal teams were already stretched thin.
They needed a creative partner who could hit the ground running and deliver. Fast.
To achieve this, we:
- Sourced professional talent, both in front of and behind the camera
- Created a detailed and diverse shot list
- Coordinated a high-volume, high-quality shoot within a one-day window
- Scouted and prepped the location for production
THE SOLUTION
A High-Impact Image and Video Portfolio — Captured in Just One Day
To meet the aggressive timeline, A Brave New led an intensive pre-production process that left nothing to chance. Working in close collaboration with apree health’s team, we built a strategy to maximize the shoot day and deliver a wide range of usable content.
Pre-shoot efforts included:
- Curating a comprehensive shot list that aligned with apree health’s brand goals
- Casting local on-camera talent to reflect the organization’s diversity and values
- Planning logistics and workflows for a seamless, full-day shoot
- Designing production elements and scouting the ideal filming location
On the day of the shoot, our team captured:
- Candid and composed images of the patient experience within the clinic
- Interviews with healthcare providers and support staff
- Dynamic b-roll footage for future marketing flexibility
THE RESULTS
A Powerful Visual Toolkit to Fuel Vera Whole Health Going Forward
By the end of a single weekend day, A Brave New delivered a complete, on-brand portfolio of photo and video assets — giving Vera Whole Health the creative resources they needed to accelerate their outreach and solidify their visual identity.
Deliverables included:
- A comprehensive library of high-resolution images and video clips
- Multiple provider interviews ready for use in promotional and recruitment materials
- Realistic, human-centered visuals of patient-provider interactions
- Versatile b-roll content for campaigns and internal use
