Inbound Marketing

What's Inbound Marketing?

Inbound marketing is a powerful methodology for attracting and qualifying the right prospects for your business by focusing on educating and building trust before selling a product or service.

At its core, inbound marketing is about being helpful from the moment someone finds your business on Google until long after they become your customers.

Our Approach

We specialize in lead generation and customer acquisition for B2B businesses that sell a high-value product or service. We know your sales cycle is complicated. It should be. Our proven approach will develop relationships with prospects, qualify them, and prepare them for conversations with your sales team.

Content Strategy

based on audience research.

Commitment

to driving leads within 30 days.

Cultivation

of leads interested in talking to sales.

The inbound marketing flywheel

Inbound marketing puts customers at the center of a flywheel. The focus is on being ridiculously helpful to customers, prospects, and leads in the sales process so the flywheel can turn faster and faster to drive growth.

The outcome of this process is the ability to attract the right customers, equip them with the information they need to succeed, then earn the opportunity to work with them.

The 9 Steps
of Inbound
Marketing

  • Zero in on your audience so you know who they are, what they care about, and what they need from you.
  • Write smart blog content that speaks to the very things your audience cares about in order to increase visibility in search.
  • Create resources your audience will find valuable, such as blogs, articles, white papers, eBooks, interactive content and videos.
  • Promote your brand to generate awareness and demand through paid digital media like Facebook and LinkedIn.
  • Build active social channels to balance paid digital media efforts and grow a strong community of engaged people.
  • Leverage influencers and third party content distribution to increase the credibility of your brand.
  • Stay in touch with prospects via email, such as a monthly newsletter.
  • Follow up with prospects in relevant ways using customized email nurture pathways that move people through the stages of the buying cycle.
  • Optimize, tweak, and then optimize some more.

Learn More

Vera—An Ongoing Inbound Relationship

Advanced primary care provider Vera Whole Health partnered with A Brave New to raise the profile of their brand and generate qualified leads that would feed into their customer acquisition pipeline....

The Challenges and Opportunities of Marketing on a Global Scale, with Devin Moore

April 1, 2020

An experienced leader and creator with a broad digital media background, Devin Moore is a Global Marketing Manager for Xbox, and specializes in channel strategy, creative ideation, technical problem...

Listen

Recapping Inbound 2020

And that's a wrap. Another year of HubSpot's Inbound is in the books. Like most conferences in 2020, this year's edition was fully online with a packed schedule each day.

Say Hi

Every big idea starts somewhere. Sometimes all you need is the support of knowledgeable, proactive marketing experts to make it a reality. Find out how A Brave New can help your business. Contact us for a consultation.