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We craft bold & memorable healthcare brands

Uncover your unique differentiation. Develop positioning that resonates. Build strong connections with your customers. Take a leadership position in your space.

CLIENTS

Deep healthcare experience

Since our founding in 2014, we've built expertise in healthcare technology, employee health & wellness programs, and hospitals & healthcare providers.

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Research

Customer research, brand sentiment analysis, ideal customer profiles & personas, customer journey mapping, competitor analysis & usability testing

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Brand Strategy

Brand strategy development, brand audits, brand architecture, naming, consulting & coaching

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Visual Identity

Logo design, visual system development, brand guidelines, template libraries & toolkits

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Content Strategy

Organizational content strategy, brand messaging platforms, editorial & content planning

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Brand Implementation

Implementation planning, brand training, brand launch & rollout, creative execution & web design

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Brand Activation

Web design, brand asset development, video, content programs

SOLUTIONS

Focused on driving differentiation

It’s no easy task standing out in healthcare and healthtech. It’s even harder to find a partner who can connect your product or service to the right people. That's where we come in. Check out our solutions to learn more.

BRAND AUDIT

Improving your brand starts with knowing where you stand. Our brand audit helps you do just that.

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Choose the brand audit that fits your business

With our Brand Audit, you get an objective, third-party view of the state of your brand, how you compare to your competition, and the opportunities that exist to build a differentiated market position.

This product has three tiers to choose from:

Tier One

The Essential Audit determines the health of your brand. Completed in a quick time frame, it allows you to build a solid understanding of your brand to inform any upcoming brand building activities.

Tier Two

The Advanced Audit digs deeper into the health of your brand, expanding the number of external and internal interviews and number of competitors examined to inform a 6-month brand strategy plan.

Tier Three

The Complete Audit includes everything in the previous plan with the addition of customer personas, a 3-year marketing audit, and a full-day branding workshop.

EXPLORE THE AUDIT TIERS

KNOWLEDGE HUB

A surplus of free marketing insights to help you grow

We're always conspiring on new ways to create a stir or strike a chord. Visit our knowledge hub for conversations with marketing trailblazers, as well as practical advice for meeting and exceeding your goals.

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EBOOK

The Secret to an Accelerated Branding Process

View Guide

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CASE STUDY

Redapt brand refresh & development

View case study

BRANDING
CONTENT STRATEGY
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PODCAST

A conversation with healthcare marketing leader Deepika Kumar

Listen now

PODCAST
CONTENT MARKETING
B2B BRANDING & CREATIVE

Get the latest insights from A Brave New

GET IN TOUCH

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CASE STUDY

Cancer Center branding & implementation

View case study

BRANDING
CONTENT STRARTEGY
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CASE STUDY

Logo development and design for apree health

View case study

BRANDING
STRATEGY
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CASE STUDY

Productiv interactive eBook

View case study

INTERACTIVE
CONTENT STRATEGY
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CASE STUDY

HubSpot site enhancements for symplr

View case study

DIGITAL
INFRASTRUCTURE
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BLOG

An introduction to integrated branding

Read more

BLOG
CONTENT MARKETING
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CASE STUDY

ClaimSimple visual identity

View case study

DIGITAL
UX PROTOTYPING
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CASE STUDY

Intel | Mojix | Redapt video production

View case study

CONTENT MARKETING
CONTENT MARKETING
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BLOG

How much does video equipment cost?

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VIDEO
CONTENT STRATEGY
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You Need Healthcare Experts

We're focused on developing strategies that will amplifying the impact of healthcare technology brands.

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You Want a Partner

We invest in building relationships with our clients, and are committed to collaboration and making everyone better.

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You’re Ready to Be Bold

We’re not about maintaining the status quo. Turn to the ABN team for brand and creative solutions that win over the short and long terms.

THE PERFECT FIT

How to know if ABN is right for you

We get it. We know we’re not the perfect fit for every business, and it would be unrealistic to believe we can build everything anyone needs. Here’s how to identify whether we’re the right team to bring your brand to the next level.

GET IN TOUCH

Take the first step toward a lasting impression

Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.

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