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Why You Should Pair Digital Advertising With Your Inbound Marketing Program

Josh Dougherty in  

A high-performing inbound marketing program takes time to build. We tell our clients that the entire first year is about laying the foundation. That, very simply, is why we pair digital advertising with every inbound marketing retainer. It's also why we recommend you do the same.

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The Creative Review: Good Feedback Is A Skill

Susan Curhan in Strategy  

The way you provide feedback has the potential to strengthen (or destroy) creative concepts and your agency relationship. Approach giving feedback in three ways: 

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Great Creative is Your Responsibility. Really.

Susan Curhan in Strategy  

Great creative is a delicate balance between freedom and control. Most marketers give too much freedom on the strategy and then want to control the creative execution. It should be the reverse. You want to control the strategy and give freedom to the creative team for the execution. 

The best[...]

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Want The Best Creative From Your Agency? Be A Better Client.

Susan Curhan in Strategy  

We’re surrounded by beautiful creative, created by talented agencies, so it’s not surprising that many marketers believe it’s easy for agencies to create great work. Just hire an agency, tell them a bit about your brand, tell them what you want, sit back, and wait for the magic. 

If that’s your[...]

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Brand Loyalty, Personas, and Tech: Our Top Takeaways From Inbound 2019

Ash Hoffman in Inbound Marketing  

Last week at INBOUND, HubSpot took the stage and used the conference as an opportunity to release their new product updates — many of which did not disappoint. They included things like Facebook Messenger integrations, a new app marketplace, and even machine-powered automation through their[...]

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The Latest From Inbound 2019

Josh Dougherty in Inbound Marketing  

It's Inbound time again.

Each September, we make our annual pilgrimage to Boston for Hubspot's annual conference. We eat, we drink, we attend sessions until our brains are ready to explode; all with the goal of improving the work we do for our clients.

If you couldn't come, here are some of the[...]

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4 Lessons I've Learned As An Entrepreneur That Help Me As A Marketer

Josh Dougherty in Inbound Marketing  

Every quarter, our team takes a morning to spend time talking about the past, present, and future of A Brave New. It's a way for us to unplug and think about the company we're building together.

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Inbound, Sales, & Picking Up The Damn Phone

Josh Dougherty in Sales  

Over the last eight weeks I’ve participated in Hubspot’s Pipeline Generation Bootcamp led by Hubspot employee #6, Dan Tyre. To be honest, it’s been a bit of a struggle for me trying to juggle an hour of homework every day in the midst of running an agency, doing sales, and digging into important[...]

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Introducing Ashley Hoffman & Emily Winsauer

Polly Yakovich in News & Notes  

We're excited to share that A Brave New is growing with two talented and experienced inbound strategists: Ashley Hoffman and Emily Winsauer.

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