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The B2B Marketer’s Guide to Creating High-Performing Email Nurture Campaigns (With Examples!)

Ash Hoffman in Inbound Marketing  

Think about the last time you took advantage of a free offer from some company you were interested in.

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How To Become A Content & Resource Ninja

Polly Yakovich in Inbound Marketing  

Strong content is the cornerstone of a healthy inbound marketing program. But great content is only as good as the resource fueling it.

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Take The Guesswork Out Of Lead Gen With Personas

Matt Beuschlein in Inbound Marketing  

You probably have a good idea of who your ideal customer is. But do you know for sure? 

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How much does video equipment cost? A little. A lot. And somewhere in between.

Shea Williamson in design, Marketing, services, video  

Ahhh "video." That word has been at the top of every content creator's list of to-do's for the past decade. But where do you even start? Well... you could do worse than to buy and start experimenting with the equipment required to actually produce video content.

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How to Use Airtable to Manage Your Editorial Calendar

Ash Hoffman in Inbound Marketing  

Ask any content marketer the key to success in content marketing, and 9 times out of 10 they will probably tell you it’s having an editorial calendar. However, anyone who has tried to put one together for their company knows that this can often be much easier said than done.

We’ve tried it all.[...]

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Why We Believe In An Accelerated Branding Process

Josh Dougherty in Branding  

Strong brands stand out. They redefine how people think about a business, an industry, a vertical. This is powerful, especially if you're in a field where most people say that differentiation isn't possible.

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What I (Re)Learned About Marketing From Opening A Butcher Shop

Polly Yakovich in Marketing  

At the end of the year, my husband and I finally opened the doors to our three-year labor of love - a butcher shop and restaurant in the Ballard neighborhood of Seattle, where we live.

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4 Questions To Answer About Your Business As We Start 2020

Josh Dougherty in Strategy  

It's January 2020. New decade. New opportunities. Now all we have to do is take advantage of them, right?

We all know that taking advantage of opportunities will take effort. And I'd like to focus our effort in the right place.

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The New Age of Facebook Ads Is On The Horizon — Virtual Billboards, Anyone?

Ash Hoffman in Digital Media  

You're walking down the sidewalk on a bright, sunny day. The birds are chirping, the grass is green, and no one is wearing any pants.

You look up, glancing at the world around you, and see a giant billboard on the side of the road. It's promoting those boots you were looking at just yesterday.[...]

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