BRAND AUDIT
Check your brand’s health. Develop a clear path forward.
Get an objective, third-party view of the state of your brand, how you compare to your competition, and the opportunities that exist to build a differentiated market position. Choose from three different audit packages to start elevating your brand today
3 Tiers, Built for Your Needs
Our brand audit tiers provide options for any business looking to understand how its brand is positioned and chart a path forward to growth.
TIER ONE
Essential Audit
Time frame: 8 weeks
Kickoff & bi-monthly check-ins
1-year marketing audit
The Essential Audit determines the health of your brand. Completed in a quick time frame, it allows you to build a solid understanding of your brand to inform any upcoming brand building activities.
TIER TWO
Advanced Audit
Time frame: 12 weeks
Kickoff & bi-monthly check-ins
2-year marketing audit
The Advanced Audit digs deeper into the health of your brand, expanding the number of external and internal interviews and number of competitors examined to inform a 6-month brand strategy plan.
TIER THREE
Complete Audit
Time frame: 16 weeks
Kickoff & bi-monthly check-ins
3-year marketing audit
The Complete Audit includes everything in the previous plan with the addition of customer personas, a 3-year marketing audit, and a full-day branding workshop.
GET STARTED
Elevate Your Brand Today
Stand out in your market with a brand that inspires and stays with customers for the long haul. All you have to do is:
Fill out the form to the right
Work with our brand experts
Take your brand to new heights
CUSTOMER INTERVIEWS
Find out how your customers feel about your brand
Your customers are the best resource for insights into your brand—how you come across, how your clients feel about your work, and how you are remembered by those you work with. Our Customer Interviews are frank and in-depth discussions that reveal the current sentiment about your brand and where there are opportunities for your organization to improve.
COMPETITOR ANALYSIS
Learn how you measure up against your competitors
Standing out in the crowded marketplace means knowing what your competitors are up to. Our Competitor Analysis allows you to gain perspective on how your competition positions their brand, presents their products and solutions, and shows up in marketing.
BRAND STRATEGY
Chart a path to improving your brand
Your company’s visual identity is the lens through which customers first form their opinions of you. Our Visual ID & Design Audit digs into the way you present yourself to tell you what works and where your company can make visual improvements on your website and elsewhere.
VISUAL IDENTITY
Make your brand stand out
Your company’s visual identity is the lens through which customers first form their opinions of you. We will dig into the way you present yourself to tell you what works and where your company can make visual improvements on your website and elsewhere.
BRAND ROADMAP
Start your journey toward making your brand stronger
Your brand isn’t a static entity. It needs to evolve along with your company. Our Brand Roadmap provides you with a strategic plan that defines your brand vision, your goals and values, as well as your personality, positioning, and messaging.
TESTIMONIAL
The speed and attention to detail ABN delivered helped our company unify its brand and reintroduce ourselves as a standout in the crowded enterprise technology market—and they did it in just four months.
David Cantu
Co-founder & COO
CASE STUDIES
A selection from our portfolio
TECHNOLOGY
Redapt Brand Refresh
When enterprise technology solutions provider Redapt acquired a cloud services company, they needed a way to move forward with a single, unified brand.
Brand relaunch
Redapt is an enterprise technology solutions provider with a growing footprint of clients nationwide and global. When the company acquired a cloud services company, they needed a way to move forward with a single, unified voice to help them stand out in their crowded industry.
Unity and uniqueness
HEALTHCARE
Cancer Center branding & implementation
We facilitated a brand development and implementation process with Huntsman Cancer Institute (HCI) and Huntsman Cancer Foundation (HCF) to develop a brand that unifies the two organizations around their shared identity.
Organizational alignment
We collaborated with a team of 30 stakeholders from HCI and HCF to create a brand identity that aligned the two organizations and a content planning process that would ensure future efforts were in line with HCI's unique approach.
A unique vision
TECHNOLOGY
ClaimSimple visual identity
ClaimSimple needed a visual identity that communicated the trustworthy and accessible nature of their product to users in need of a knowledgeable partner.
Design prioritizing clarity
We focused on an overarching concept, logo, and hero graphics. A data visualization approach was used to simplify the complex scenarios ClaimSimple needed to communicate. Green was chosen as the primary color, representing renewal, safety, and hope. Earth tones were incorporated to create an inviting mood, while red captured the attention of visitors. Custom icons added distinction and big, bold typography made ClaimSimple’s messaging clear.
Fresh look and feel
GET STARTED
Elevate Your Brand Today
Stand out in your market with a brand that inspires and stays with customers for the long haul. All you have to do is:
Fill out the form to the right
to tell us a little about your organization, which audit you're interested in, and the biggest challenge you're facing.
Work with our brand experts
for an objective, third-party view of your current brand and how you can improve it.
Take your brand to new heights
with a roadmap for making your brand as strong, memorable, and attractive as it should be.