BRAND AUDIT

Check your brand’s health. Develop a clear path forward.

Get an objective, third-party view of the state of your brand, how you compare to your competition, and the opportunities that exist to build a differentiated market position. Choose from three different audit packages to start elevating your brand today

CHOOSE A PACKAGE

LEARN ABOUT OUR APPROACH

3 Tiers, Built for Your Needs

Our brand audit tiers provide options for any business looking to understand how its brand is positioned and chart a path forward to growth.

TIER ONE

Essential Audit

$9,500
Time frame: 8 weeks
Kickoff & bi-monthly check-ins
1-year marketing audit

The Essential Audit determines the health of your brand. Completed in a quick time frame, it allows you to build a solid understanding of your brand to inform any upcoming brand building activities.

5 customer interviews

Brand strategy audit

Analysis of 3 competitors

Visual identity audit

Design audit

3-month plan

VIEW DETAILS

TIER TWO

Advanced Audit

$19,500
Time frame: 12 weeks
Kickoff & bi-monthly check-ins
2-year marketing audit

The Advanced Audit digs deeper into the health of your brand, expanding the number of external and internal interviews and number of competitors examined to inform a 6-month brand strategy plan.

15 customer interviews

Brand strategy audit

Analysis of 5 competitors

Visual identity audit

Design audit

6-month plan

VIEW DETAILS

TIER THREE

Complete Audit

$29,500
Time frame: 16 weeks
Kickoff & bi-monthly check-ins
3-year marketing audit

The Complete Audit includes everything in the previous plan with the addition of customer personas, a 3-year marketing audit, and a full-day branding workshop.

30 customer interviews

3-5 customer personas

Brand strategy audit

Analysis of 10 competitors

12-month strategic planning

Full-day planning workshop

VIEW DETAILS

Brand Audit Comparison Chart

Brand Audit Tiers
Customer interviews
Customer personas
Internal interviews
Business model & goals
Competitor analysis
Market opportunity overview
Brand strategy audit
Marketing audit
Visual identity & design audit
Process audit–guidelines, tech, etc.
Content audit–voice & tone, etc.
Audit readout & findings
Brand roadmap
Presentation

Tier One
Five 30-minute interviews
5 internal interviews
Top 3 competitors
1-year
3-month implementation plan
2-hour presentation

Tier Two
Fifteen 30-minute interviews
10 internal interviews
Top 5 competitors
2-years
6-month implementation plan
Half-day workshop

Tier Three
Thirty 30-minute interviews
3-5 customer personas
20 internal interviews
10 competitors
3-years
12-month strategic plan
Full-day workshop

see full comparison see Less comparison

Brand Audit FAQs

What is a brand audit?

A brand audit provides you with a thorough understanding of the state of your brand in your market, areas where your brand presence can be improved upon, and how you stack up against your competitors.

What do I get out of a brand audit?

The goal of a brand audit is to understand the current positioning of your organization and brand in relation to the market so that you can begin building a brand that will differentiate you from your competition and create long term value. Through interviews, competitor analysis, and other research, you’ll gain an in-depth understanding of who you are and what things make you unique.

What is a visual identity and design audit?

Through our visual identity and design audit, you will gain a deeper understanding of how your brand is positioned visually compared to your competitors. We’ll also provide you recommendations for building more consistency, quality, and memorability into your brand.

What are customer personas?

Customer personas are valuable tools for tailoring your brand, your products, and your messaging to reach your target customers via the things they are interested in and care about. Included in the customer personas are their:

• Demographic
• Industry
• Position
• Needs
• Concerns

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Elevate Your Brand Today

Stand out in your market with a brand that inspires and stays with customers for the long haul. All you have to do is:

Fill out the form to the right

to tell us a little about your organization, which audit you're interested in, and the biggest challenge you're facing.

Work with our brand experts

for an objective, third-party view of your current brand and how you can improve it.

Take your brand to new heights

with a roadmap for making your brand as strong, memorable, and attractive as it should be.

CUSTOMER INTERVIEWS

Find out how your customers feel about your brand

Your customers are the best resource for insights into your brand—how you come across, how your clients feel about your work, and how you are remembered by those you work with. Our Customer Interviews are frank and in-depth discussions that reveal the current sentiment about your brand and where there are opportunities for your organization to improve.

COMPETITOR ANALYSIS

Learn how you measure up against your competitors

Standing out in the crowded marketplace means knowing what your competitors are up to. Our Competitor Analysis allows you to gain perspective on how your competition positions their brand, presents their products and solutions, and shows up in marketing.

BRAND STRATEGY

Chart a path to improving your brand

Your company’s visual identity is the lens through which customers first form their opinions of you. Our Visual ID & Design Audit digs into the way you present yourself to tell you what works and where your company can make visual improvements on your website and elsewhere.

View Project

VISUAL IDENTITY

Make your brand stand out

Your company’s visual identity is the lens through which customers first form their opinions of you. We will dig into the way you present yourself to tell you what works and where your company can make visual improvements on your website and elsewhere.

BRAND ROADMAP

Start your journey toward making your brand stronger

Your brand isn’t a static entity. It needs to evolve along with your company. Our Brand Roadmap provides you with a strategic plan that defines your brand vision, your goals and values, as well as your personality, positioning, and messaging.

TESTIMONIAL

The speed and attention to detail ABN delivered helped our company unify its brand and reintroduce ourselves as a standout in the crowded enterprise technology market—and they did it in just four months.

David Cantu

Co-founder & COO

CASE STUDIES

A selection from our portfolio

BRAND STRATEGY

VISUAL IDENTITY

BRAND IMPLEMENTATION

TECHNOLOGY

Redapt Brand Refresh

When enterprise technology solutions provider Redapt acquired a cloud services company, they needed a way to move forward with a single, unified brand.

Brand relaunch

Redapt is an enterprise technology solutions provider with a growing footprint of clients nationwide and global. When the company acquired a cloud services company, they needed a way to move forward with a single, unified voice to help them stand out in their crowded industry.

Unity and uniqueness

HEALTHCARE

Cancer Center branding & implementation

We facilitated a brand development and implementation process with Huntsman Cancer Institute (HCI) and Huntsman Cancer Foundation (HCF) to develop a brand that unifies the two organizations around their shared identity.

Organizational alignment

We collaborated with a team of 30 stakeholders from HCI and HCF to create a brand identity that aligned the two organizations and a content planning process that would ensure future efforts were in line with HCI's unique approach.

A unique vision

TECHNOLOGY

ClaimSimple visual identity

ClaimSimple needed a visual identity that communicated the trustworthy and accessible nature of their product to users in need of a knowledgeable partner.

Design prioritizing clarity

We focused on an overarching concept, logo, and hero graphics. A data visualization approach was used to simplify the complex scenarios ClaimSimple needed to communicate. Green was chosen as the primary color, representing renewal, safety, and hope. Earth tones were incorporated to create an inviting mood, while red captured the attention of visitors. Custom icons added distinction and big, bold typography made ClaimSimple’s messaging clear.

Fresh look and feel

VIEW CASE STUDY

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