info@abravenew.com
(206) 746-5024
2400 NW 80th St, #540, Seattle, WA 98117
BRAND STRATEGY
Every memorable brand starts with a strategy
Your brand exists in the minds of your customers. What they remember about you determines your success. Our brand strategy practice helps you identify and refine the unique memory at the core of your brand and curate it in a way that no one will forget.
Achieve alignment across your team with a shared vision for the future
Increase and deepen the connections you have with customers
Free yourself from price competition by building differentiation
BENEFITS
Brand strategy safeguards the future of your company
Audit and analysis
We'll start by evaluating your current brand, talking to your customers, and analyzing your competitive landscape so that we have a clear understanding of who you are and what opportunities and gaps exist.
Integrated branding methodology
We utilize the integrated branding model. In this method, we focus first on developing your brand drivers (informed by audience research). The central brand driver is the brand essence. These brand drivers are used to inform everything else from naming, to brand architecture, to visual identity.
Workshop-Driven Process
Throughout the branding process we will facilitate multiple workshops designed to gather input from stakeholders and collaboratively generate ideas to inform the brand strategy.
Focused on speed to market
Our brand strategy process emphasizes speed in order to maintain excitement about implementation. This is vital, because it takes 1-3 years of consistent implementation to roll out a brand successfully.
OUR APPROACH
Curating the unique memory at the center of your brand
CASE STUDY
REDAPT
Comprehensive brand development
When enterprise technology solutions provider Redapt acquired a cloud services company, they needed a way to move forward with a single, unified brand. At the same time, the company wanted to refresh its branding to better reflect its new trajectory.
Research & brand strategy
Our team conducted a competitive analysis and in-depth interviews with customers, team members, and partners to understand what makes Redapt unique. We then used our collaborative workshop approach to develop a set of brand drivers that would unify their company and differentiate them from their competition.
Visuals & messaging
Implementation
The Power Of A Brand-Focused Competitive Analysis
How developing an in-depth understanding of your competition’s brand and market positioning will help you in three key ways.
The Secret To An Accelerated Branding Process
Why you should invest in your brand and you shouldn't take years to do it.