High-Value B2B and Proving Marketing’s Worth

This week's episode of A Brave New Podcast features Susan Curhan, an expert connector of business goals with strategies, and of people and ideas that strengthen business and personal performance. Her insights about marketing get at the heart of why and how smart marketers are valued drivers of business results. 

Susan has led marketing, communications, product innovation, sales, and digital strategy in both start-ups and Fortune 500 companies. Before business school, she studied Pharmacy and is convinced her marketing career came from a stroke of luck that involves tennis and the U.S. Olympic team. 

We talk about how why it is important to develop the broadest range of skills possible, and why Susan recommends you take on new projects and roles throughout your company. We also explore how high-value B2B sales differ from other sales and marketing efforts, and why working with a varied team requires you to meet people where they are

Listen to the full episode!